LIA to cancel awards and Creative Liasons in 2020, to resume 2021
LIA (London International Awards) announced that the 2020 awards and their associated Creative LIAisons program have been cancelled for 2020. They will resume in 2021 once the current Covid-19 crisis has passed.
Our industry is in a world of pain right now, and whilst Covid-19 is the driving issue, the economic impact to our many friends and partners in the industry is going to be severe and we think it inappropriate to pretend the world is in a normal place and it’s business as usual. To that end as we have not yet opened the 2020 entry system there will be no need to issue refunds
We are a business too, and will feel the pain, but I find it hard to contemplate celebrating even award winning work when in fact so many people are and will be suffering.
Barbara Levy,
President of LIA
In 2021, LIA will return to its normal timetable and will announce details in due course – at that time they will celebrate the great work and educate and inspire the young creatives of the industry, as they always have.
“I would like to thank the industry for the support, thank the LIA Jury Presidents and Jury members for accepting to judge and look forward to resuming in 2021. This is the responsible course of action to take at this time, and is in the interests of the industry, which is what LIA has always stood for. In making this announcement the one thing we want to do is give certainty to the industry of our intentions so they can plan accordingly,” Levy added.
Finally, to all of our friends, clients, colleagues and their staff and family members it is LIA’s fervent hope that all stay safe and healthy.
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Pharma, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 24 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. The LIA judging process requires that jurors are on-site for ALL judging from the first round through statue discussions. There is no pre-judging to narrow the entries. This practice ensures that all jurors see every piece of work. Each Jury has the discretion to award a Grand LIA within the media they are judging.