Cavai calls for adtech to join the fight against coronavirus

Cristina Blanaru Business, Creativity

Cavai, a global leader in conversational advertising, has launched an initiative that makes its world-class engineering, data science, and product development teams available for fighting the coronavirus.

CEO Steffen Svartberg says

“During this critical time in the history of the world, where billions of people are adversely affected by the pandemic, it’s an honor to be in the position to go out of our way and participate in high-impact voluntary work to help fight the virus”.

Outside of handling client requests and maintaining the world-class quality of service Cavai is known for, from today onwards, our full development team will work actively to support technical projects that focus on reducing the negative impacts of the coronavirus crisis. As of today, Cavai encourages its technically skilled employees to actively participate in high-impact coronavirus projects.

CTO Mikko Kotila says

“It gives me joy to know I’m part of a company who is not just a leader in terms of innovation and the results we deliver to our clients, but also in the way we do our part for the well-being of others. We hope that this will encourage other companies to offer up their skilled and experienced teams to help where needed.”

While many businesses are devastated by the global coronavirus outbreak, online advertising companies with uniquely valuable product offerings are likely to remain high in demand. It is now more important than ever, to challenge old models and embrace the new. There is already a call to the industry to commit to a future of advertising and that this has to be founded on respect for people, no better time to materialize it than now.

The Cavai team is today calling for all advertising technology companies to contribute to the global challenge their most valuable asset, people. In this difficult time, software engineers, data scientists, researchers, and other highly skilled professionals can help high-impact projects succeed in a way that would otherwise not be possible.

Cavai is the leading conversational advertising platform across Europe and is inventing the future of advertising with text and voice-controlled conversational advertising formats that can be delivered on millions of websites, mobile apps, social media, and programmatic TV. Cavai clients experience between 2 and 20 times higher ROI with Cavai’s conversational advertising campaigns compared to the second-best format.