Covid-19: UN launched an unprecedented global brief, creatives answer with #GlobalCreativeReview

Cristina Blanaru Creativity

Last week, the UN launched an unprecedented global brief to creatives worldwide to help tackle health and awareness during Covid-19.

A group of creatives around the world, from agencies including FCB, Happiness and RGA, have built a platform – globalcreativereview.com – that works as an open source global council, a place to check in and see if your idea will resonate globally. The platform will open up for creative submissions today, Friday, April 3.

Creative leaders from all over the world have agreed to join forces to donate reviews on the platform that connects creative leaders and creatives, to shape ideas that resonate across continents.

After a soft launch on Wednesday, April 1, over 200 creative leaders have signed up including some of advertising’s biggest names:

  • Susan Credle (CCO, FCB Global),
  • Andre Le Masurier (CCO EMEA, R/GA),
  • Damon Stapleton (CCO, DDB NZ/AUS),
  • Owen Lee (CCO, FCB Inferno),
  • Liz Taylor (CCO Leo Burnett);
  • Britt Nolan (CCO DDB North America),
  • Per Pedersen (GCC, Grey Group),
  • Joe Sciarrotta (Deputy CCO, Ogilvy),
  • Marie Ronn (GCD, Spotify),
  • Ronald Ing (CCO, Isobar)…

Others come from agencies including 72andsunny, Gut, David, Cheil Worldwide, Wunderman Thompson, Tribal, Dentsu, Happiness, BBDO, Havas and many more. Over 40 countries are now represented, but we are still looking for more, especially from Asia and Africa.

The platform works by connecting a creative with 3 creative leaders from different continents. An email conversation allows them to connect and to organize the creative review in a way that is most convenient for them: email, video call, phone. Whatever works. The platform aims to facilitate and serves as an introduction tool.

With the reviewer side of the table filled, the platform will open up for creative submissions today, Friday, April 3. #GlobalCreativeReview invites creatives from all over the world to use globalcreativereview.com to help make their ideas truly global, before submitting them to the UN.

On a sunny morning in lockdown, friends from different agencies started brainstorming on the UN brief. “We had a ton of ideas, but quickly realized we needed help to make them truly global,” says the team. So they decided to build a platform where the global creative community can help each other, in a simple but powerful way.

“We are building this plane while flying, but wanted to get this out to the world as quickly as possible. The world today needs ideas that work across continents.”

More creative leaders are needed.

We invite other creative leaders to join. Asia and Africa are now underrepresented, so we’d like your help to fill that gap. We especially look at award show judges to shift their attention to this project in the light of many show cancellations to date.