Adsider LIVE programmatic conference goes online on May 21

Cristina Blanaru Business, Creativity, Digital & Media, Marketing

Amid COVID-19 health risks, the organizers of Adsider Conference have made a decision to split the event into two separate formats. The offline conference, scheduled to take place on May 21-22 in Kyiv, Ukraine, has been postponed to late autumn 2020 (dates TBD). But instead of canceling the spring event, the organizers have decided to move it online.

8-hour virtual conference Adsider LIVE will go online on May 21 from 10 am to 6 pm (GMT). It will gather 20 speakers from London, Munich, Tel Aviv, Kyiv, and Singapore, with a total of 14 speeches and 2 panel discussions. The conference will focus on 2 topics: Programmatic in the post-cookie era and New ways of app and game monetization

Adsider LIVE will be particularly beneficial for brand marketers, web publishers, app and game developers, advertising agencies, and journalists.

Some of the confirmed speakers are as follows:

  • Benjamin Dick, Senior Director of Product at IAB Tech Lab will make an overview of the programmatic market of the future stressing the impact of cookie elimination on all the parties. 
  • Romain Heili, Strategic Publisher Manager EMEA at MoPub (a Twitter company), will speak on the hyper-casual game publishers and their impact on worldwide digital advertising. He will provide best practices of how smaller publishers can adapt their strategies for successful game monetization.
  • Vidyarth Eluppai Srivatsan, APAC Marketing Technologies Director at the Coca-Cola Company will explain how businesses should adapt their marketing strategies and advertising budgets during the crisis.
  • Joanna Burton, Chief Strategy Officer at ID5, will share her views on how to identify users in the cookie-less world.

The attendees will also hear speeches by Andreas Misera, Senior Director of Operations – CEE/MEA/RU at Criteo; Alexander Schott, Founder of AdOps.Consulting; Julia Smith, Founder of The Digital Voice; Cadi Jones, Commercial Director EMEA at Beeswax; Elena Podshuveit, Chief Products Officer at Admixer; and others.

All the experts will broadcast live, while the attendees will be able to ask questions and discuss the speeches in an online chat.

The early bird ticket costs €59. It includes unlimited access to content, real-time online discussions, recordings of all speeches after the event. The early bird price is only valid until May 1. More information: https://live.adsider.com/