Google blog: Free for merchants to sell on Google

Cristina Blanaru Business, Digital & Media, e-Commerce
In a post on Google´s blog, Bill Ready, President Commerce, announced that, considering the threats retail faced during last years and the Covid19 pandemic, Google advanced its plans to make it free for merchants to sell on Google.
Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, Google is aware that many retailers have the items people need in stock and ready to ship, but are less discoverable online.

For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. Existing users of Merchant Center and Shopping Ads don’t have to do anything to take advantage of the free listings, and for new users of Merchant Center, Google will continue working to streamline the onboarding process over the coming weeks and months.

Update to Google Shopping

These changes will take effect in the U.S. before the end of April, and we aim to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads.

Google also announced entering a partnership with PayPal to allow merchants to link their accounts. This will speed up the onboarding process and ensure the highest quality results for the users. Google is working with Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.