Nothing says, “I love you Dad!” quite like Harry Rosen’s matching mask and shirt. 

Cristina Blanaru Ads, Creativity

Following unprecedented demand for their locally made masks, Canadian luxury brand Harry Rosen is now surprising deserving Fathers with a limited-edition matching gift set. Each Signature Dress Shirt and Signature Mask is a source of great pride as both are made in Canada by Harry Rosen Inc.

Trinh Tham, CMO at Harry Rosen explains what led to the Father’s Day gift set, “It all started with our swift relief effort to help hospitals during Covid-19, but after an enthusiastic response from our customers, our non-medical face masks are now available online. Father’s Day marks the perfect occasion for us to promote fashion that is both safe and stylish.”

The Harry Rosen Father’s Day initiative, developed by Zulu Alpha Kilo, is a sign of ‘the new normal’ in Canadian culture.  Founder and CCO Zak Mroueh adds, “Harry Rosen went to bat for Canadians during the crisis, and we wanted to do something playful for Father’s Day.

The Harry Rosen Father’s Day matching gift set will be promoted across all their social media channels including LinkedIn. Audiences are encouraged to nominate a special Dad and share why he deserves it the most. Winners will receive a Limited-edition matching gift set from the Harry Rosen Signature Collection created exclusively in Canada.

Harry Rosen is Canada’s leading quality men’s wear retailer. Founded in 1954 by the man whose name the chain still bears, Harry Rosen Inc. has grown from a single 500-square-foot store in Toronto to become a powerhouse in Canadian retailing with 18 stores across the country, within excess of 350,000 sq.ft. accounting for 40 percent of the Canadian market in high-end men’s wear, as well as an ecommerce site at www.harryrosen.com.  Known for outstanding customer service, Harry Rosen stores offer extensive collections of the world’s finest menswear labels.

Credits:

Client: Harry Rosen Inc.

Agency: Zulu Alpha Kilo

  • Creative Director: Zak Mroueh
  • CD/Art Director: Susie Lee
  • CD/Writer: Jonathan Smith
  • Clients: Trinh Tham, Ben Kriz
  • Account Team: Mike Sutton, Eric Kormos.
  • Studio Artist: Jeannette Downes, Greg Heptinstall