Gerety Awards announced the 2020 winners
The Grand Prix is awarded to Moldy Whopper. Gold winners include Project Understood, Crocodile inside, SIGNS, The Soap with a Lump, The Punishing Signal, Eva.Stories, Last Straw, A Hard Pill To Swallow, 40,000 Strong, Swipe Night and Generation Lockdown.
There are 22 countries featured on the winners list, including Japan, Iran, Peru, Australia, Canada, Germany and the USA. American agencies lead with a total of 22 winning works followed by India with 11 and the UK with 5.
“All of the winning campaigns, including those works that are shortlisted, deserve the utmost praise” says Gerety’s Ongay, “Entries at the Gerety awards have gone through the greatest of scrutiny. From across 6 continents in 32 countries, a total of 185 of some of the world’s most esteemed agency and brand leaders came together to find the best in advertising. In doing so. Gerety winners have set THE standard for the best in advertising in 2020 and beyond.”
Gerety Awards Co-Founder Lucia Ongay continues: “When defining the best in advertising through the female lens we have a responsibility to celebrate only the very best. Advertisers who want to know how to target the world’s most powerful consumers need to look no further than the Gerety winners list”.
See all the winners at www.geretyawards.com/winners
Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever”
The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held. Brands from a range of industries and persuasions have been rewarded and are a testament to the discernment of a diverse and qualitative jury.
Unique in its judging sessions held around the world, international executive juries determine a short-list of finalists. Each year different cities are chosen to host these judging sessions. To date, executive judging sessions have been held in London, New York, Paris, Hamburg, São Paulo, Beirut, Mumbai, Sydney, Amsterdam, Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, Madrid and Johannesburg.
Winners are determined based on scores achieved across the board, regardless of the product advertised or medium submitted. This ensures that only the very best work is awarded by the Gerety jury of agency and brand leaders, as well as showing clients and interested parties that the winning entries resonate with the world’s most powerful consumers.