Netherlands national trade association Outreach joins World Out of Home Organization

WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.

Outreach members include Albert Heijn, Centercom, Clear Channel, Exterion Media, Hillenaar Outdoor, JC Decaux, Ocean Outdoor and OV Media.

WOO has recruited a number of new national association members in the last 12 months including the OMA in Australia, OAAN in Nigeria, OHMSA in South Africa and Central de Outdoor in Brazil.

Eric Kip says: “We have been impressed by the work WOO has done in the pandemic and the way it represents both big international players and local operators. The Netherlands is a strong Out of Home market in normal times and, alongside WOO, we are looking for a strong recovery through 2021.”

WOO Chief Operating Officer Mark Flys says: “Recruiting an important new national association member is a great way for WOO to begin 2021. We look forward to working with Eric and his colleague members to make Out of Home an even more desirable and essential choice for advertisers in the Netherlands.

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies  – JCDecaux and Clear Channel – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India as well as OOH associations, the OAAA in the US and Alooh from Latin America.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA and ESOMAR in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.