Publicis Conseil supports Face a l’Incest in the effort to change the law demanding sexually abused children to prove they didn’t give consent

Newsroom Ads, Creativity, CSR, Marketing

The association Face à l’Inceste (formerly Aivi), the first French organization to fight against incest, supported by Publicis Conseil, is releasing its new campaign aiming to establish the assumption of the child’s absence of consent in laws surrounding incest.

Despite the current context (Duhamel affair), incest is still a taboo in France, and the question of consent is still relevant (Matzneff affair). Even today, in France, a child who reports a sexual abuse committed by a family member must testify in court that he did not give his consent. This is, thus, the subject of a proposed bill bringing to light the lack of consent of minors in sexual offences.

“It is about stopping to ask a child, in the same way as one would an adult, il they gave their consent for these actions. To stop asking if they were okay to have sex with a family member. Moreover, it sends a symbolic message: children must protect themselves; they can’t rely on the law. This is absolutely appalling, and we have been fighting against this legal aberration for 20 years.” says Isabelle Aubry, President of Face à l’Inceste

Through the eyes of a child, the film, animated by Jungler and accompanied by the talented painter Jackson Edward Joyce based in Brooklyn, NYC, raises the disturbing nature of the question of consent. It brings to the attention of the audience how the legal sector forces a victim to keep reliving their physical and psychological nightmare.

The media content, courtesy of the networks, created by Starcom who, like all those involved in the project, worked free of charge, invites French citizens to sign a petition to change the law through a film distributed on TV and Video on Demand, digital and press content

The International Association of Victims of Incest has now become Face à l’Inceste. 20 years after its creation, it brings together over 7 000 members and 400 paid members, making it the largest organisation fighting against incest in Europe. The organization’s task is to fight the taboo of incest in France via 3 actions: prevention – informing the public and professionals of incest and its consequences, support – making tools and contacts available for survivors of incest and their loved ones, and activism – fighting against inconsistencies in the law, such as prescription and consent. On the 20th November 2020, on World Children’s Day, the organization revealed that there are currently 6.7 million victims of incest in France (Ipsos study 05/11/2020.)

Publicis Conseil, an international creative agency based in Paris, is led by Agathe Bousquet, Alexandra Evan and Marco Venturelli. The agency supports its clients, from offices in France, across their different international markets, including clients such as AccorHotels, AXA, BNP Paribas, Carrefour, Castorama, ENGIE, Fnac Darty, Groupe Seb, L’Oréal, Nestlé, Orange, Renault, Sanofi, Saint Gobain and SNCF.

Client: Face à l’inceste – Isabelle Aubry

Ad agency : Publicis Conseil
• President overseeing creativity: Marco Venturelli
• Executive Creative Director: Fabrice Delacourt
• Copywriter: Kevin Salembier
• Art Director: Nicolas Hurez
• Assistants art director: Anne-Fleur de Bailliencourt and Geoffrey Kristof
• Planning Director: Marine Catalan
• Account Managers: Caroline Darmon and Priscilla Vaudevire,
• TV Producer: Benjamin Auberdiac (Prodigious)
• Translation: Thanapol Ekwattanachotkul

Film production:
Production House: Jungler
• Director: Vincent Gibaud
• Painter Illustrator: Jackson Edward Joyce
• Line Producer: Amandine Bruneau
• Executive Producers: Alexandra Chavane et Sébastien Pribile
• 2D Animators: Marine Beaucaire, Sixtine James, Antoine Fleury, Alice Blaskevic
• Composting Artist: Lucie Ikhennicheu

Post-Production Company: Prodigious
• Post-Producers: Franck-Herve Marc and Jonathan Keita
• Colorist: Clément Le Fouest

Audio Company: Prodigious
• Sound Producer: Boris Jeanne and Fabien Cornec
• Sound Engineer: Laurent Lavaud and Hugo Durand
• Sound Designer: François Vacherot
• Musique: The Grand Duel (Parte Prima) – Luis E. Bacalov

Press production: Prodigious
• Press producer: Nathalie Osmont
• Trafic: Marie Paul de Bodard

Media agency: Starcom
• Account director: Nathalie Papi
• Consultant media: David Joseph
• Display buying: Laura Wai et Julien Lamb
• TV Buying: Guillaume Margot et Elsa Lebizay
• Press buying: Laurence Prima
• OPS Buying: Julie Frankel

Press Relation: Publicis Consultants
• Development director: Leila Grison
• Consultants: Caroline Lheritier & Laura Diaz Mannier