Elena Gherasim took over as CMO at ProductLead

Cristina Blanaru Business, Digital & Media, HR & Jobs, Marketing, People

ProductLead, Romanian integrated digital marketing platform, appointed Elena Gherasim as Chief Marketing Officer, starting June. In her new role, Elena will develop the marketing department and will support the growth strategy and the increase of marketing quota for ProductLead in key geographical areas like CEE, DACH and Nordics. Elena will coordinate all marketing and brand communication activities and the strategic cooperation between internal departments to a common business vision, needed for the development plans.

With close to 10 years of experience in digital marketing, Elena Gherasim is specialized in performance marketing and brand communication, B2C and B2B. Over time, Elena created online marketing strategies, developed campaigns for important clients from different industries including beauty, fashion and retail and managed marketing budgets of over Euro 5M. During the last 2 years, Elena worked for Google Romania, where she coordinated company’s activities on the local market.

Elena Gherasim

ProductLead is the type of strategic resource to which I would have liked to have access as e-commerce manager, so I accepted with interest this challenge. We are talking about a product which, through the offered instruments, becomes the ally of the marketing teams in their strategy to create a relevant brand story, consistent for their audiences. Moreover, the user generated content is one of the best resources for brand communication and positioning. The complexity of the platform and of the options it offers demands us to accelerate the positioning and communication process, in order to increase ProductLead’s popularity on the target markets

Mihai Bocai, CEO ProductLead

The latest investment round attracted by ProductLead accelerated also the plans for our teams expansion and the Elena’s appointment as CMO is only the first step. We are convinced that her expertise will contribute to fulfilling our business objectives, among which developing strategic partnership at local and international level and preparations for the next investment Serie A round. 2021 is very important from brand consolidation perspective, both in terms of increasing the clients portfolio and when it comes of investing in the team

ProductLead is a SaaS type platform allowing brands to implement Creativev as a Service, helping marketing teams to address a bigger work volume in less time and for a lower cost. ProductLead’s vision is to become leader of the platforms for content creation dedicated to marketing in social media, by democratizing the access to advanced instruments of automation and integration for social data and e-commerce data.