Analytic Partners appoints Andy Gallagher as Vice President of Client Engagement

Maggie Hanson Business, Digital & Media, Marketing, People

Global leader in measurement and optimization solutions, Analytic Partners, appointed Andy Gallagher as Vice President of Client Engagement. Based in the London office, Gallagher will be responsible for supporting clients and growing the business both in the UK and across EMEA. He will report to Chief Client Officer Maggie Merklin.

Gallagher has more than 20 years of experience in marketing and digital measurement.  He spent the last seven years leading a Media & Analytics Measurement Consultancy for Kantar in various locations including London, San Francisco, and New York. Prior to this, he spent eight years at media conglomerate NBC Universal in New York overseeing research and analytics in the News & Sports division.

The appointment comes as Analytic Partners continues to bolster its leadership team across EMEA and grow its presence in the UK market to cater for the increasing number of local and international clients.

Maggie Merklin, Chief Client Officer, Analytic Partners, said:

“Andy is joining Analytic Partners at an exciting time of market growth. Faced with disruption and data challenges companies are looking for more adaptable, granular, and multi-dimensional data-driven decisioning to prepare for future success. With his extensive background in analytics consulting, measurement solutions and business development, he will be an excellent addition to the expanding EMEA presence working to help companies thrive.”

Andy Gallagher, Vice President Client Engagement, Analytic Partners, said:

“We are seeing ever increasing demand for holistic measurement and optimization solutions across the region and complexities like the fluid changes in data deprecation, shifting media consumption and purchase behaviours, along with budget pressures have further accelerated this trend. With these pressures comes a greater need for best-in-class solutions such as GPS Enterprise. I am looking forward to growing Analytic Partner’s local presence in the UK & EMEA by leveraging our wealth of experience and leading-edge technology to turn data into expertise.”

Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions.