Danish businessman Jesper Buch, star in a campaign for Sikker Trafik

Cristina Blanaru Ads, Creativity

Danish Rådet for Sikker Trafik and LB Forsikring launched a new campaign, staring well-known Danish businessman Jesper Buch and Lise Baastrup (“Hjørdis” in the TV series Rita). The campaign is aimed to help school patrols directing traffic to do their job easier, writes Bureaubiz.dk

The agencies behind the campaign are Pong and Honeytrap.