Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

Newsroom Business, Digital & Media, ITC

Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content. 

PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates in media brand portfolios such as HuffPost, Prisa Radio and Grupo Kiss FM in Spain, and Televisa, Grupo Expansión and Multimedios GLP across Latin America.

Tappx’s acquisition of PlayOn Content will enhance the platform’s audiovisual monetization offering by using Tappx’s contextual AV technology, Contextualize-It, as well as supporting its expansion into the UK, Portugal, LATAM and Spain markets. While the two companies will pool resources for sustainable growth and share insights on current and future products, PlayOn Content will continue to operate under its existing brand. Tappx and PlayOn Content first collaborated earlier in 2021 for Tappx’s launch of Contextualize-It; a contextual AdTech solution designed to analyze complex moving audiovisual content and deliver contextualized ads.

Announcing the acquisition, Daniel Reina, CEO at Tappx, said:

“PlayOn Content has developed a video player with innovative solutions that brings more video content to web publishers, which is completely complementary to Tappx’s solutions. By integrating the PlayOn Content player with Tappx’s monetization and contextualization solutions, we can bring much more value to publishers, allowing them to make important qualitative leaps in strategies for generating and monetizing video content.”

Jordi Sabat, Founder and CEO of PlayOn Content, added: 

“In order to grow you have to know how to learn and how to be part of something greater. Tappx is a group which has enormous experience and reach, and I look forward to exploring the notable synergies in our business model and product roadmaps further.”

As well as displaying and monetizing custom video content, PlayOn Content uses advanced technologies to transform written and photographic content into monetizable videos, and automatically generates video content using live data on sports fixtures, financial markets, cryptocurrency markets and the weather.

Tappx is a fast-growth AdTech company that delivers digital advertising solutions for multiple platforms including mobile, OTT/CTV and desktop. Tappx’s proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channels. It offers a distinct point of difference – technology which has been specifically engineered for mobile and OTT markets, thereby offering brands and agencies increased trust and transparency. The Tappx platform currently processes over 20 billion ad requests per month worldwide. 

Tappx has headlined across numerous high profile competitive growth rankings. In March 2020, Tappx was featured as Europe’s 2nd fastest growing advertising company in The Financial Times FT1000: Europe’s Fastest Growing Companies special report. In 2018, Tappx was voted as Spain’s 2nd fastest-growing startup by TECH5 and The Next Web. In 2017, Tappx featured in the Red Herring Top 100 Europe ranking. Tappx was founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO).

Founded in Spain in 2019, Playoncontent combines a powerful video tech stack with advertisement knowledge to allow publishers to easily increase monetization through audiovisual content. It currently operates in over 10 countries and supports video and audio strategy for over 200 publishing houses worldwide.