Superpedestrian joined Nordic Micromobility Association

Leading shared micromobility provider, Superpedestrian, has become a member of the influential Nordic Micromobility Association (NMA). Following the launch of its fleet of e-scooters in Stockholm this May, the membership signifies a commitment from Superpedestrian to contribute to a responsible market in the Nordic region, including safer vehicles and road traffic, both for riders and other road users.

The NMA is an initiative by micromobility companies, primarily e-scooter operators. The association works to promote the industry, encourage competition and continue to establish dialogue with cities and governments across the Nordics. Its primary goal is to maintain high standards of scooter operations across the region in line with its existing agreements in cities.

Superpedestrian established itself in the Swedish market at the beginning of the summer, launching its LINK e-scooters on the streets of Stockholm. By becoming a member of the NMA, Superpedestrian also contributes to the Parking Patrol, an industry initiative to create a better and safer street environment. A collaboration with the integration hub Just Arrived, it employs newly arrived people who are far from the labour market to rearrange incorrectly parked electric scooters in several Swedish cities.

“We are pleased to join our industry colleagues in the NMA, whose purpose – which is, among other things, to ensure a safe and orderly integration of micromobility in Nordic cities – is very close to our own,” says Haya Verwoord Douidri VP (Global Markets and Strategy). “Safety is at the heart of everything Superpedestrian does, from vehicle technology and manufacturing to our community-focused operations. That is why we have joined this safety-focused organisation as soon as possible after the launch of our service in Stockholm. We look forward to working closely with the NMA, its members and partner cities around the Nordic region.”

Superpedestrian is currently operating in 30 European towns and cities across six countries, including Lisbon, Madrid, Rome, and Vienna, with a fleet of 2,200 e-scooters in Stockholm. Having begun operating its shared e-scooter fleets on the continent just one year ago, the company is on track to serve residents in more than 40 European locations by the end of 2021.