2Performant: Sales intermediated in Q3 – up by 64.2% in number and by 67.6% in value

Cristina Blanaru Business, e-Commerce, Marketing

2Performant, leader in affiliated marketing on Romanian market, posted important growth during Q3, intermediating via its platform circa 320.000 sales, up 64.2% compared to Q3 2020, with a total value of €16.9M (without VAT), up 67.6% compared to the same period in 2020. In the same trimester, 2Performant registered 15.3M clicks, +34.9% compared to the previous year, and a medium conversion rate of 2.3%,  from 2.1%. In the same time, the average value of the shopping basket increased by 2.1% and reached to €52.85 (without VAT).

During 2021’s first 9 months, 2Performant intermediated over 865.000 sales, up 27% compared to previous year, in a total value of €44.2M (without VAT), up 34.9% compared to 2020. The number of clicks the platform counted from the start of the year is over 45M, with an average of 5M clicks a month.

Dorin Boerescu, CEO and Board President 2Performant:

Traditionally, in the dynamic of ecommerce sector, 2nd quarter is a superior one to the first, so the results achieved by 2Performant in Q3 anticipate an end of the year with an accelerated growth rhythm, highlighted also by the most important sales events of the year, Black Friday and Christmas sales. The evolution in Q3 makes us trust we will have a good Q4, with a growth that will allow us to achieve our business objectives for the entire year.

In Q3, the results achieved by affiliates are also on the raise: 1.867 affiliates received commissions worth €1.1M, up 61.3% compared to the same period in 2020. During the first 9 mo, 2.994 affiliates earned commissions of €2.86M, up 27.2% compared to the previous year.

From the total sales generated via 2Performant.com in Q3, most are for Fashion – 29,55%, followed by Books Movies & Music – 22,77%, Pharma – 12,77%, Beauty – 8,74%, Home & Garden – 5,33%, and Electronics IT&C – 4,99%.

Q3 meant also a series of business actions with importance for 2Performant: finalizing a capital increase on BVB Bucharest, attracting investments of over 5.3M RON, launched inside the platform a partnership with AliExpress, achieved a tech upgrade to attribute conversion and many others