Andreea Ghenoiu, appointed Creative Partner at Romanian Jam Session agency
Jam Session Agency promoted Andreea Ghenoiu to the position of Creative Partner, the first member of the company’s team to join the stock option plan created to reward key senior employees with a proven contribution to the business growth over a long period of time, at the highest level of performance. Along with agency co-founder Valentin Suciu, Andreea will coordinate the company’s creative teams.
Andreea Ghenoiu has been a part of Valentin and Irina’s team for more than 7 years, rising from Group Creative to Creative Director at Jazz Communication, and now Creative Partner at Jam Session Agency. She has previously worked for Scala JWT, Senior Interactive, and Leo Burnett. She has contributed to the agency’s major campaigns that have won awards both nationally and internationally and is actively involved in the creative process for agency clients.
Andreea Ghenoiu, the new Creative Partner at Jam Session Agency.
“Together with Irina Pencea and Valentin Suciu, today we are Jam Session Agency. I believe in giving it all for the long road ahead, and I believe in those places where creativity meets humanity and the personal expression of people. I’ve looked for a Place to which I could give a part of me, and where this part would be received with an open heart. I have searched for The Place, but I’ve found The People: Irina and Vali. Great projects happened during these seven years, projects rewarded with Lions in Cannes, Effies, Grand Prixes… but more than anything, more and more wonderful people joined and great ideas came to life and this gives me energy every day “
Beginning with this new stage of the agency’s growth, employees with either creative or business DNA will be eligible for a partner position in the company, following a business model similar to that of law firms, which aims to reward significant involvement and contribution.
Irina Pencea, co-founder and Managing Partner of Jam Session Agency.
“I am very happy that Andreea officially becomes today what she has actually been for more than seven years: a long-term partner, completely involved in what we do together – creativity with a heart and delivering impact for brands. Our strong results derive from balancing the business side (strategy and account management) and the creative side, and this stock option plan will reinforce the model and ultimately increase the impact for our clients’ businesses”
Valentin Suciu, co-founder and Creative Partner at Jam Session Agency”.
“Andreea has been a true partner for a long time. As a creative and involved colleague, she never gets lost and never abandons her commitment to be and do something better. I am lucky to be surrounded by people who have such high human and professional standards. And I think it’s good for everyone that such people have the power to transform the organization and inspire others through what they do. I started working together with Irina in 2003; our collaboration lasted through time because we trusted each other, we respected and admired each other, and shared the same ideal of independence and creating value through strategic thinking and creativity. Our project has now reached maturity, which is reflected in our results and in a business model that invites valuable people to have a say beyond the job description. To summarize, Jam Session will always be the agency where the creative side represents 50% and the business side the other 50%. Hence, the added value shall be 100%”
Over the last 2 years, the new Creative Partner has been fully involved in the construction of the ING brand, a client that admires her energy and involvement. “I have been working with Andreea for almost 2 years. She’s the creative backbone of the team, always willing to look for a different angle to make things better and more interesting. Andreea is a professional who cares a lot about what she creates and is able to lead people forward with her energy. I am a client who is happy at the thought that Andreea will become a co-owner of Jam Session; she deserves it and will certainly add a lot of creativity from her new position ”, says Wenka Booij, Lead Marketing & Brand ING Romania.
Jam Session Agency won Agency of the Year award at Internetics 2021, together with its clients: Carrefour Romania, ING Romania and Tazz by eMAG.
Andreea Ghenoiu, together with Valentin, Irina and their teams won the first Gold at Cannes Lions ad festival for an independent agency in Romania, another Silver Lion in the following years and were shortlisted nine times, in addition to winning dozens of other awards at local and international festivals: D&AD, SABRE, Golden Hammer, Golden Drum, Effie (a Grand Effie and dozens of other Gold, Silver and Bronze awards), Internetics, Webstock and many more prizes at the Romanian PR Award galas.