ustwo appoints Caroline Sparkes as Executive Growth Director for Europe

Maggie Hanson Business, Creativity, Marketing, People

Independent digital product and service studio, ustwo, has appointed Caroline Sparkes as Executive Growth Director, Europe. Caroline joins ustwo’s European leadership team and will be focused on business development; reporting to Nicki Sprinz, ustwo Europe’s Managing Director.

Tasked with ensuring a growth mindset across the European studios in Malmö, London and Lisbon, Caroline’s role will encompass new business, client growth and strategic initiatives. She holds overall responsibility for business development, client leadership and relationships across the region.

Caroline brings over 20 years’ international business development experience, including senior leadership roles at a broad range of media businesses including Critical Mass, Free Turn, Huge, Dare, Momentum and Euro RSCG. In these roles, she helped a diverse range of clients and agencies to accelerate growth, with a focus on emerging and evolving disciplines. Caroline was also formerly marketing and communications chair of the British Interactive Media Association (BIMA), where she had responsibility for guiding marketing efforts.

Since 2020, Caroline has provided strategic growth consultancy to agencies, start-ups and companies under her own company, a London-based independent business growth consultancy; Sparkes Growth. Prior to consulting, Caroline was Head of Growth for George P Johnson, UK & Nordics.

Caroline says:

“Clients are increasingly understanding that product-led change can have a seismic impact on their business and the competitive advantage that this brings. ustwo is a rare company that not only creates outstanding innovative digital products, but does this with a clear vision to create a positive impact on both business and the world. It is an absolute honour to join the team to drive forward positive growth for both its clients and its studios across Europe.”

Nicki adds:

“We are delighted to welcome Caroline – a hugely influential and strategic business development professional with more than two decades of agency experience. We have no doubt that she will identify significant opportunities, providing the right foundations for sustainable growth. We can’t wait to see what we can achieve together as we embark on this exciting new phase for ustwo.”

ustwo designs and builds digital products, services, and immersive experiences; helping its partners to boost their digital cultures and capabilities and create meaningful impact. Its clients include The Body Coach, Google and BMW Alphabet.

ustwo is an independent digital product studio, established in 2004 and named one of the most important design companies by Fast Company in 2020. It has partnered with some of the world’s leading brands across its studios in London, Malmö, New York, Lisbon and Tokyo.  ustwo’s fully integrated, multi-disciplinary teams have the talents, skills, tools and imagination to answer complex business challenges with digital products that people love. ustwo is a B Corp certified company that works to give more than it takes from the world.