Toby Pschorr promoted to CEO, DDB Germany Group
On 1st March 2022, Toby Pschorr will take over as CEO of the German DDB holding company. In this role, he will be responsible for all agency brands of the DDB Group in Germany. He knows both the national market and the global agency network like no other and promotes the collaboration between its agencies and their teams. With his network experience, he will continue to drive the growth, digital transformation and internationalization of the German DDB Group.
Toby Pschorr has been working for DDB for over twelve years in various positions, most recently as CEO of Team Voltage, Volkswagen’s customized agency where he is responsible for more than 500 employees in 16 agencies. He will continue in this position until further notice; a successor for Team Voltage is planned but Toby Pschorr will retain overall responsibility for Volkswagen client.
His previous professional stations include BMW, BBH and Fallon. During his career, he has worked on brands such as Škoda, Audi, Sony, Coca-Cola, Vodafone, Unilever and Nestlé.
Toby Pschorr is a member of the Worldwide Board and the Omnicom Global Client Council. “Our greatest growth potential lies in the collaboration between agencies and interdisciplinary teams,” says Pschorr, explaining his approach to the future direction. “Amidst a complex and volatile environment, clients are looking for guidance, for someone who can bring together the most strategic and creative minds and unite them behind a common goal – our clients’ business objectives. We have implemented these principles for Volkswagen with Team Voltage. I look forward working with our talented colleagues across the Group to choreograph this expertise on behalf of all of our clients.”
“Toby Pschorr has proven that he can successfully motivate and lead large teams,” says Pietro Tramontin, CEO, DDB Europe. “He is close to the business and acts as a strategic counterpart for his clients and will help us grow and win new business.”
At the same time, Tramontin thanks Alexander Schlaubitz, who was in charge of the DDB agencies in Germany from 2020 to 2022 and has now decided on a new career path: “During the last two years, Alexander Schlaubitz has built up the DDB holding company with a strong management team and created the right conditions for a strong cooperation between the agencies. I am very grateful for his expertise and dedication and wish him all the best for the future.”
Toby Pschorr will lead the DDB Group together with Diana Sukopp, Chief Creative Officer; Christina Antes, Chief Marketing & Growth Officer; Folkert van Dijk, Chief Financial Officer and Christian Unsinn, Chief Operating Officer.
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. DDB has been named 2021 Network of the Year by D&AD and ADC, as well as numerous times by the Cannes International Festival of Creativity and the industry’s leading advertising publications and awards shows. WARC has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC) and consists of over 10,000 employees across 149 offices in over 63 countries, with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.