Publicis Luxe crafted Cartier’s vision of time for Watches & Wonders 2022

Cristina Blanaru Ads, All News, Creativity

During Watches & Wonders, the world’s largest watch show, Publicis Luxe, in collaboration with passionate artisans, has created and developed a series of 37 windows (static and animated) that serve as living showcases to showcase the new products from the House of Cartier.

An ambitious film, produced entirely in 3D, was also created to present the totality of the collections, and was itself shown on a 360° screen during the Geneva show.

A wide range of visuals and iconography was produced to enhance the physical experience in Geneva, all of which was transposed to the brand’s Instagram account.

Finally, to allow everyone to live the event, a website, designed in association with Razorfish France, was also created and offers visitors an immersive experience through animations and interactive 3D content. This 360° experience allows viewers to further discover the collection’s watches, from Cartier’s notable precious jewel watches to its new designs.

Brand: Cartier International

  • Senior Vice President Chief Marketing Officer: Arnaud Carrez
  • International Creative Communications Director : Emmanuelle Guillon
  • Creative Corporate Content Director : Elodie Hubsch-Thiele
  • Creative Corporate Content Group Manager : Hélène Duval
  • Creative Corporate Senior Project Manager : Mathilde Reboul
  • Digital Brand Identity Director : Nicolas Guiramand
  • Senior Digital Identity Manager : Maxime Chevalier
  • Senior Digital Identity Producer : Giada Lecoq

Agencies: Publicis Luxe & Razorfish France

  • Creative Director Publicis Luxe: Antoine Bonodot
  • Window displays – Publicis Luxe: Adrien Cussonneau, Jérémy Givord,
  • Film – Publicis Luxe: Antoine Bonn, Alexandre Jean-Marie, Jérémy Givord
  • Iconography and press visuals – Publicis Luxe: Anneliese Boyaval, Gaël Cornet, Erevan Joseph, Hélène Kerbiquet, Marion Maggiorani
  • Art direction and UX site: Anneliese Boyaval, Jérémy Givord
  • Sales management – Publicis Luxe: Amandine Ribeiro
  • Commercial follow-up – Publicis Luxe: Iris Decoux, Clement Ozout, Anne-Charlotte Delaisement, Laurence Levy
  • Technical supervision – Razorfish: Brice D’Annoville, Lucas Haladjan, Antonin Riviere, Franck Youdine
  • Delivery, Razorfish : Matteo Carcassola, Mareva Jeandel, Julie Konikowski