8 Pencils for Denmark at D& AD Awards

Maggie Hanson All News, Business, Creativity, Festivals & Awards

Danish agencies had a total of 19 winning entries at this year’s D&AD Awards and scooped 8 Pencils, with &Co Copenhagen and The Unicorn bringing home 2 Pencils each. Denmark ranked 18th in Top Countries ranking at this years awards.

Denmark scored 2 Graphite Pencils via Hello Monday (with Fingerspelling.xyz) in Digital Design – Digital Experiences and &Co Copenhagen (Helmet has always been a good idea) in Entertainment – Short Scripted Films. Same & Co campaign got also. a Wood Pencil in Entertainment – Integrated.

Another Wood Pencil went to Lego Group for “Ekow Nimako – Rebuild The World” in Entertainment – Non-Scripted Long Form.

The Unicorn received both its Wood Pencils for “Doctors Without Borders – Click”, in Film, in TV/VOD commercials and, respectively, Health & Wellbeing.

An extra Graphite Pencil went to Alex Hunting Studio and Staffan Sundström, for Kindling Issue 3 in Magazine & Newspaper, while an extra Side Hustle Pencil was awarded to Hans Høite Augustenborg & Andreas Kofoed Sørensen for Canairi in Side Hustle – Start Up /Junior Professional.

D&AD announced 3 Black Pencil winners amongst Pencil winners across the Craft categories Illustration, Photography, Typography, and Writing for Design, Side Hustle, Design, Culture and Impact.

  • The Lost Class, Leo Burnett Chicago, Branding, Tactical

To fight for common sense gun laws, Leo Burnett Chicago held a graduation ceremony for the 3,044 students who would have graduated this year if they hadn’t been killed by a gun. 

  • Hopeline19, adam&eveDDB, Creative Transformation, Engagement

On Emergency Services Day, adam&eveDDB launched Hopeline19 – a free phone service for the British nation to leave messages of support for frontline workers. 

  • Real Tone, Google, Product Design, Inclusive

Real Tone is a collection of technical improvements to the Pixel 6 camera and Google Photos that more accurately and beautifully highlight the nuances of all skin tones. 

D&AD announced the Pencil winners across the Craft, Side Hustle, Design, Culture & Impact categories.

The total number of Pencils in each of these categories are: 

Craft: 45 Pencil Winners 

  • Illustration: 13
  • Photography: 5
  • Typography: 10
  • Writing for Design: 17

Design: 143 Pencil Winners

  • Branding: 30
  • Book Design: 9
  • Creative Transformation: 4
  • Digital Design: 15
  • Graphic Design: 22
  • Magazine & Newspaper Design: 13
  • Packaging Design: 22
  • Product Design: 14
  • Spatial Design: 9
  • Type Design: 5

Impact: 24Pencil Winners 

  • Impact: : 21
  • Future Impact: : 3

Culture: 62Pencil Winners

  • Entertainment: 40
  • Gaming: 10
  • Music Videos: 12

Side Hustle: 4 Pencil Winners

The 278 Pencil winning works and all shortlisted entries are showcased on the D&AD website. The winners were announced during the second of two digital ceremonies hosted on the D&AD website, which featured speeches from D&AD President Rebecca Wright in celebration of the winners. 

The total number of Pencils awarded for the D&AD Awards 2022 by level are as follows:

Overall Total – 702 Pencils

  • Black – 5 Pencils awarded
  • Yellow – 78 Pencils awarded
  • Graphite – 188 Pencils awarded 
  • Wood – 421 Pencils awarded
  • Side Hustle – 4 Pencils
  • Future Impact – 3 Pencils
  • White – 2 Pencils
  • Collaborative -1 Pencil

Companies of the Year 

The top ranking design agency winners of the year are: Apple Design Team, PORTO ROCHA. Pentagram New York

The top ranking production company winners of the year are: Division, Riff Raff Films, Iconoclast Germany

The top ranking advertising agency winners of the year are: Leo Burnett Chicago, Droga5 New York, Ogilvy UK

The top ranking clients of the year are: Apple, Change the Ref, Unilever

The top ranking countries are: United States – 403 winning entries , United Kingdom – 271 winning entries, France – 114 winning entries, Germany – 87 winning entries, Brazil – 78 winning entries