TPS Engage, international campaign for Kayne West, Gap & Balenciaga – 8 countries, 11 cities

TPS Engage launched, last weekend, the campaign Gap Yeezy Engineered by Balenciaga, the new collection from Kanye West (Ye), via digital screens in 8 countries and 11 cities, including Bucharest.

Diana Sumanaru, Global Marketing Manager, TPS Engage

„Ye’s campaigns are an unique combination of minimalism and spectacular.

We are happy to be at the second collaboration with the group behind the collection, entertainment and fashion sectors truly embraced programmatic DOOH advantages, especially the benefits our platform has when it comes of speed in implementation and budget optimization”

Since 2021, TPS Engage started working with known artists and brands like Snoop Dogg, Kanye West, Chance the Rapper, Duolingo, TikTok, GoDaddy, Morning Brew, Picsart, India Times, Universal Music, HBO, and thousands of startups that are using marketing on digital screens in an innovative manner.

Among the most known initiatives that came from TPS Engage is the viral screen GameStop from February 2021, which is, at the moment, the most popular post in Reddit history.

TPS engage is a programmatic advertising platform connected to over half million digital screens all over the world. With its unique tech, TPS Engage allows any company to advertise on digital screens, with efficient budgets, options to customize content and data in real time.

Founded in Romania in 2018, the company is now present in over 42 countries, with main offices in Bucharest, New York, Dubai and Seoul.