BETC and Veet Men launched a new grooming kit

BETC and Veet Men launched a new grooming kit, Intimate Hair Removal Kit.

The campaign includes a TVC called “Odyssey”, in which BETC imagined a bold, metaphorical and exhilarating odyssey of cute representation of male private parts (re)discovering a brand-new world of pure sensations. The product is a bold innovation, a hair removal cream and a dermatologically tested aloe vera aftercare balm, specifically designed to remove body hair from men’s private parts

The campaign for the Veet Men product is declined omnichannel, on TV, digital and POS, and will be rolled out in Europe, Australia, New Zealand and Latin America.