Lavazza delivers the perfect serve for Wimbledon Centre Court’s 100-year celebration’s

Cristi Filipescu Marketing

Thousands of tennis enthusiasts will begin filling the courts at Wimbledon today as the iconic Championships play host to a full crowd for the first time in two years. To keep tennis fans fuelled, long-term partner Lavazza and its expert baristas will be delivering the perfect serve of authentic Italian coffee as the official coffee of Wimbledon for the eleventh year in a row.

Lavazza is dedicated to serving premium coffee experiences to tennis fans and, through their recently renewed partnership with the All England Lawn Tennis Club, they will remain the official coffee of Wimbledon until 2025.

The Championships, Wimbledon  run from Monday 27th June – Sunday 10th July, 2022 and this year marks 100 years of Centre Court in its current home on Church Road, Wimbledon. To celebrate, Lavazza will be delivering the perfect serve to tennis fans wherever they are watching – from Centre Court, to Lavazza’s new Flagship Store in central London, and from the comfort of their own home.

“Lavazza and Wimbledon are the perfect doubles partners”, said Pietro Mazzà, Regional Director UK & Nordics and General Manager Lavazza UK, “Together we strive to deliver premium experiences for consumers and have a passion for excellence. Lavazza’s partnership with All England Lawn Tennis Club which we’re proud to have renewed this year, is testament to Lavazza’s unwavering commitment to supporting UK sport in general and world-class tennis in particular. Tennis is at the heart of the Lavazza family, and we are happy to help bring The Championships back to full capacity in 2022, from the beloved Queue to every single bar and restaurant inside Wimbledon.’

Lavazza Group Vice President Marco Lavazza

“Lavazza and Wimbledon have formed the perfect doubles team for 11 years now. In the home of tea and the temple of tennis, authentic Italian espresso has become a natural part of the Wimbledon ritual and, since 2015, a leading ‘player’ at other Grand Slam tournaments too,” said Lavazza Group Vice President Marco Lavazza.

“Our passion for tennis, which began here at Wimbledon, has forged an unbroken bond between our brand and this sport since 2011, during which time we have served eight million espressos to fans from around the world. We are proud to be back at Wimbledon in 2022 for the Tournament’s return in grand style after two very difficult years, and thrilled that our partnership has been extended until 2025 at such a significant moment as the 100th anniversary of Centre Court. To mark the occasion, we have decided to bring to the tournament a unique coffee experience inspired by sustainability, a cornerstone of Lavazza Group’s business strategy.”

This year will also see the return of the iconic Wimbledon Queue where Lavazza will be serving up complimentary coffee experiences to thousands of dedicated fans lining up in the hopes of securing their seat in the stands.

Across the two-week tournament, Lavazza will also be serving authentic Italian coffee across 80 service points, including a new bar, designed to emulate the Lavazza Flagship Store, serving a variety of coffee: from delicate, fruity and floral aromas to rich, intense and full-bodied flavour. Coffee and tennis fans can also enjoy their perfect serve, knowing that sustainability has always been at the core of Lavazza’s journey and business strategy. Initiatives testament to Lavazza’s ongoing commitment to sustainability include:

  • 100% renewable energy used for the UK, Italian, French, and Canadian plants
  • 65% of Lavazza Group’s packaging made recyclable, and 95% of industrial waste recovered
  • 32 sustainable development projects established in 20 countries with over 136,000 beneficiaries through the Lavazza Foundation
  • 830,000 tonnes of carbon credits purchased to offset emissions that cannot be reduced, and carbon neutrality achieved for five of the Group’s key product ranges

For those who are unable to watch The Championships from Wimbledon, Lavazza is offering a Wimbledon experience in the heart of central London, just off Regent Street. Last September Lavazza opened the first Flagship store outside of its home country of Italy, in a move which reflected the company’s commitment to invest in the UK market.

For this year’s Championships, the London Lavazza Flagship Store has received a true Wimbledon makeover, donning its famous purple and green attire, turning ‘Casa Lavazza’ into ‘Casa Wimbledon’ for the two weeks of the tournament. From the Strawberry Tiramisù, the Italian twist on the Wimbledon strawberries and cream classic, to the refreshing Nuvola Spritz cocktail and the indulgent Wimbledon food menu, Lavazza’s Flagship Store will be serving Italian-inspired treats to tennis fans as they watch the action live from Wimbledon from central London.

To mark the Group’s dedication to the world of professional tennis, Lavazza has also recently renewed its partnership until 2025 with Roland-Garros and the US Open, while continuing to be a Platinum Partner of the Nitto ATP Finals 2021-2025 held in Turin. These collaborations showcase Lavazza’s ongoing commitment to support tennis on a global scale and form part of Lavazza’s wider narrative to champion premium sporting events. In the UK Lavazza also has a long-standing partnership with Ascot as well as the Arsenal Women and Men’s team, delivering premium coffee experiences to sports fans.