The Future of Creativity sets communication trends on July 28 at Mindspace Victoriei

How was Cannes Lions 2022? What was unmissable? What served as inspiration and what do the new mechanics look like in communication, after two pandemic years and a present currently dominated by volatility, in which artificial intelligence has more and more to say?

Alina Damaschin – Rogalski Damaschin, Radu Pilat – Heist Industries, Alex Teodorescu – Saga Film, who represented Romania in the Jury of PR, Brand Experience & Activation and Film at Cannes Lions, will distil the dense content of the festival, presenting the most valuable directions to follow for the communication industry on July 28, at “The Future of Creativity”, starting 18.30.

The event includes a special edition of “The Future of Money”, with a focus on banking communication, technology, art and society, presented by Nicoleta Deliu, Head of Communication BCR.

“In a noisy world with contradictory information, The Future of Creativity is designed to bring annually clarity, substance, vitality and inspiration for creatives and executives alike, for top management and junior-seniors. As always, we will activate small gastro delights. In 2022 we celebrate the Croisette vibe with Kronenbourg 1664. Dulce Bun will translate the program into humorous culinary inventions, a frequency on which we will treat the guests by the end of the event”, said Teodora Migdalovici, founder of The Alternative School.

The 2022 edition of “The Future of Creativity” is empowered by George, the First Intelligent Banking and Kronenbourg 1664.

Participants can register at win@canneslions.ro. The ticket is 100 E + vat.