What Will Your Customers Expect of Your Website?
If you sell online, your website is usually your customers first interaction with your business, and so it needs to be right. In fact, a good site is absolutely essential to your success, and so you need to put in the time, effort and money here if you don’t want to fail. Lots of small businesses make the mistake of trying to save cash with their website but it’s not conducive to the success of your business. You will need to spend money to make money and this is one example of where this matters. Here are some of the ways your website needs to meet your customers’ high standards.
Aesthetically Pleasing
Customers will expect professionalism, regardless of how big or small you are as a business or what you sell. A clean, professional looking site will make you look trustworthy, if it’s amateur and spammy then customers will assume the same is true of the rest of your business. A professional redesign will ensure your site is up to scratch. It all needs to be laid out correctly with the right amount of white space on the page. Even things like the correct fonts should be used to make it readable, pictures should be correctly formatted, clear and large. Overall it needs to be aesthetically appealing to your customers so they get a good first impression when clicking on your site.
Free of Errors
A beautiful looking site is a good start, but from there, the content all needs to be right. Errors such as broken links and slow loading speed will make your site appear that it’s not well managed. It could even cause potential customers to click out before they’ve properly looked around, losing you a sale. Proper setup initially is required as well as ongoing maintenance, have an IT company deal with this if you don’t have the correct skills yourself.
A Video Landing page
Research has shown time and time again that landing page videos do wonders for conversions. While this isn’t something every business will need, it’s most definitely worth considering. It looks professional and gives customers information without them having to scroll through lots of text. There are plenty of great marketing and video creation companies out there you can work with who are able to produce a fantastic landing page video for your website.
Simple, Secure Checkout
If you sell products or services directly from your site, then you’ll of course need a smooth checkout process. Anything that looks suspicious or is over complicated could put a customer off at the final hurdle, so it’s essential to get this right. You could use a combination of MOTO credit card processing and Paypal, or whatever your research shows is best for the business that you have.
Based on these, do you feel your website is up to scratch?