World Out of Home Organization announces Second APAC Regional Forum

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The World Out of Home Organization will hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022.

WOO President Tom Goddard says:

“Our Kuala Lumpur APAC Forum was an even bigger success than we expected and there has been huge support for another event in an incredibly dynamic region, vital to the development of Out of Home globally. We will be announcing further details shortly.”

WOO has already announced that its next Global Congress will also be held in APAC, in Hong Kong from June 5-7 2024. Its recent Global Congress in Lisbon attracted a record 525 delegates.

Goddard says:

“All the evidence is that there is a terrific appetite for industry-wide face to face meetings as Out of Home bounces back from the dark days of lockdown. We are already planning an in person African event to take place early in 2024. More details to follow in the coming months.”

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.