“Rosé without the accent”: Leo Burnett rebrands English Rosé start-up English Pink

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Leo Burnett creates new visual identity for the start-up rosé brand, owned by female entrepreneurs, to celebrate the launch of their new 2022 vintage.

The rebrand sees English Pink launch its new brand world, designed to truly celebrate their point of difference as an English rosé, centred around its new brand line: “Rosé without the accent”.

Leo Burnett worked on English Pink’s strategic positioning, helping to define English Pink’s brand mission. While competing against a shelf of sun-bleached rosé brands that promise sunny, convivial times, English Pink is a brand that sings in the rain and embraces the wonderful reality of being borne in the English countryside.

English Pink’s brand identity has been reinvigorated by Leo Burnett’s in-house design studio. Leo Burnett created a new look and feel for the wine start-up, including new labels for their bottles which incorporate the original horse-rider design, bringing it into the modern day with a sprinkle of attitude and a slosh of the wine glass. The brand world’s new colourway aligns itself to lifestyle brands with a grounding in the British countryside.

The new branding aims to appeal to rosé’s key audience, millennial rosé drinkers, and will battle (with British quirk and joy) the preconception that Provencal rosés are the best.

English Pink is a start-up Rosé brand from female entrepreneurs Clem Yates and Sam Fuery. Yates is a Master of Wine (one of only 38 UK-based women that hold this title). The parent brand Pink&Co was created in 2020 and English Pink is their first wine, with this release being their third vintage.

The new vintage and bottle label goes on sale later this month.

Clem Yates and Sam Fuery, co-founders of Pink & Co, said: 

“English Pink is unique because it’s an English rosé that originates from family-owned vineyards of England, yet it stands up against Whispering Angel and other Provencal rosé. Thanks to Leo Burnett, our new branding shows English Pink as a brand borne in the English countryside that competes with the best France has to offer.”

Dave Allen, Creative Director, Design at Leo Burnett, said: 

“Through English Pink’s rebrand, we brought fresh personality and attitude to the world of English wine, whilst remaining faithful to the brand’s origin story. The branding embraces and elevates Britain’s quirkiness, allowing English pink to stand out in a sea of sunny Provencal wines.”

Credits

  • Campaign: English Pink Brand re-launch
  • Client: English Pink, Pink & Co
  • Ad agency: Leo Burnett
  • CCO: Chaka Sobhani
  • Executive CD: Mark Elwood
  • CD, Design: Dave Allen
  • Designer: Maddie Rourke
  • Planner: Aileen Baker
  • Account team: Carly Avener, Ailsa McQuaid
  • Agency Producer / Head of Studio:  Richard Pettiford

Leo Burnett UK is a creative agency that specializes in bringing the power of populist creativity to its clients. The agency brings people together from advertising, digital, social and brand activation backgrounds, united by a passion for problem solving and building brands that people love. Clients include McDonald’s, Premier Inn, Morrisons, TUI, Kellogg’s and Vision Express. Leo Burnett is part of Publicis Groupe UK.