The Kite Factory grows strategic offering with Crisis’ Helen Radia

Independent media agency The Kite Factory has hired Crisis’ Helen Radia to the role of Strategy Director, adding considerable insight to the agency’s expertise in the charity sector.

Radia has worked with The Kite Factory for over 12 years in client-side roles as Director of Fundraising at Crisis and on WaterAid’s leadership team, where she helped to develop the engagement strategy for its marketing and fundraising.

Reporting to Head of Planning Christian Taylor, Radia will work closely with Head of Charity, Caroline Dolan and Strategy Director Charley Day, who also joined the agency from her client-side role at WaterAid last March.

Radia’s experience, insight and credibility will further strengthen the agency’s ‘Ideas that Deliver’ proposition across its charity clients, bolstering its ability to quickly diagnose client challenges and translate obstacles into actions that deliver maximum impact.

Commenting on the new appointment, Rik Moore, Managing Partner for Strategy at The Kite Factory, said: “Having worked with Helen for many years across two different clients, we know the wealth of experience she brings to the table. We are committed to investing in innovative hires and market-leading thought leadership across both our commercial and charity clients, and Helen’s arrival further bolsters our understanding of the business and media needs of charity clients and the broader sector.”

Helen Radia said: “Transitioning into the agency world with The Kite Factory is an incredible chance to continue our collaboration and was an irresistible opportunity. I can’t wait to work together to help deliver the game-changing media strategies that charities truly need.”

The Kite Factory is an independent media agency giving brands the best in heart, art and science to craft creative media ideas with the means to measure them effectively. The 100-strong agency has grown over 43% (income) in the last three years and works with a variety of commercial and not-for-profit organisations, including Redrow, WaterAid, WhiteClaw, Crisis, Lovehoney, Triodos Bank and Little Freddie. Find out more here.