Uber awards majority of its global media account to Omnicom Media Group

Uber awarded to Omnicom Media Group the majority of its global media account, covering media strategy, planning and buying in North America, EMEA and LATAM,

The announcement comes at the end of a 4 months long pitch, started in June 2023 and which included all the major holding groups and the leading independents. The business had been awarded to Mediacom in 2020 prior to its 2023 merger with sister Group M agency Essence.

The decision to chose Omnicom Media Group was made considering its ability to deliver best-in-class capabilities across all markets, its superior strategy, digital media, measurement and creativity offerings, demonstrated ability to take ownership and push the envelope in the name of bold approaches, shared commitment to trust, transparency and accountability, among others.

David Mogensen, VP Marketing, Uber

Uber moves at a fast pace, and throughout the pitch we were impresses with Omnicom Media Group’s speed and agility, which along with the quality of   their talent, technology – as embodied in their Omni marketing orchestration system – strategic thinking, and commitment to being a true partner to our business set them apart

Florian Adamski, CEO, Omnicom Media Group

“As Uber continues to reimagine the way the world moves for the better, OMG has a unique opportunity to partner with them in reimagining the way they engage with their riders, users and earners. Putting our leading strategic data capabilities at the core of everything we do will allow us to redefine ways of working and operations that are truly agile, unlocking meaningful media innovation at the speed and scale of Uber’s ambition and vision.”

Founded in 2012, Uber operates in 10.000 cities across circa 70 countries, within 2 main categories (mobility and delivery). It has 137M active consumers on its platform, circa 24M rides a day, and 6M monthly active drivers and couriers. Company´s revenues in 2022 were of $31,88BN