Introducing BaD Mktg: a modern ad consultancy redefining the roles of creative, strategy, and production

In a world where consumer behaviours are rapidly changing, BaD Mktg is a purpose-built creative agency for brand and product marketers who are frustrated with the status quo and seeking a fresh approach that puts them back in control.

With a proven track record on many of the world’s top brands including American Express, BMO, BMW, Canada Goose, Google, P&G, Samsung and Tim Hortons, BaD Mktg is changing the way marketers deliver campaigns through an expedited, cost-conscious process that works. By
seamlessly integrating strategy, creativity, data & technology, BaD Mktg clients reap the benefits of shorter turnaround times from strategy alignment to creative ideation to content delivery, enabling a truly agile approach across the consumer journey.

“Our mission at BaD Mktg is simple yet powerful: to help brands grow their business while helping marketers stay sane,” says Ian Buck, co-founder of BaD Mktg. “Our clients are being asked to do more with less while operating under super tight timelines. The old agency model was built for a different era and isn’t compatible with today’s realities. We remove the friction and put our clients back in control to
developing content that delivers results.”

At the core of BaD Mktg’s approach is the belief that high-performing creative is the key to driving business results and building lasting brands.

“We’ve developed a unique process that combines top-notch strategic and creative thinking with a vast network of fully vetted, talented content creators,” explains Yotam Dor, co-founder of BaD Mktg. “Our goal is to deliver the right work our clients need, while captivating audiences with highly crafted and thumbstopping creative storytelling.”

BaD Mktg is set to redefine the future of marketing with its innovative approach to creative development. With a keen eye on emerging trends and technologies, combined with an unwavering commitment to client success, BaD Mktg is the new go-to agency for marketers looking for a one-stop shop that makes their campaigns more effective while making their day-to-day work lives easier. Founded by industry veterans Ian Buck and Yotam Dor, BaD Mktg brings together over 35 years of delivering award-winning campaigns across a range of marketing disciplines including PR, social media, influencer marketing, advertising, brand, events, community engagement, and film
production.