TONIC DNA and Sid Lee reteam for IGA’s 2023 Christmas Campaign, “The Yule Log of Mr. Beaver”

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Following the success of last year’s award-winning “The Meatloaf” campaign, Montreal-based animation studio TONIC DNA returns to provide their services for Sid Lee’s 2023 IGA Christmas spot, “The Yule Log of Mr. Beaver.”  

In this campaign, the ever-grumpy Mr. Beaver must learn to share his love of baking chocolate yule logs with the rest of the woodland creatures. The ad features a stunning blend of CG and stop-motion animation styles to bring this charming story to life. 

“We are very proud of this latest installment ” The Yule Log of Mr. Beaver,” says TONIC DNA Executive Producer Stefanie Bitton. “It shows how animation can be used to tell beautiful stories, and hopefully inspire us all to share and help each other during the holidays.” 

As part of the campaign, IGA is selling real-life versions of Mr. Beaver’s “Yule Logs of Generosity” in participating locations across Quebec until November 30th. 100% of the proceeds will be donated to charity. 

Tonic DNA is a full-service, award-winning studio based in Montreal, with clients and collaborators around the globe. The company strives to create a forward-looking landscape for the animation industry’s future, while bringing back the classic traditional qualities of the medium that audiences were raised upon. Other recent projects the studio was involved with include Space Jam: A New Legacy, Disney+’s Disenchanted, HBO Max’s Looney Tunes Cartoons, and The Bob’s Burgers Movie.  

Credits 

Client: IGA 

Agency: Sid Lee 

Production: TONIC DNA 

  • Directors: Kun Chang, Fabien Fulchiron 
  • Executive Producer: Stefanie Bitton 
  • Senior Producer: Frédérique Parenteau 
  • Project Manager: Stefen Lamontagne 
  • Coordinator: Fanny Desseaux 
  • Storyboards: David Goldstyn, Ana Eskildsen, Michelle McKelvey-Faucher Editing: Marc-André Bourgoin, Nadim Chartouni 
  • Concept Art: Pedro Conti, Lisandre Thériault-Brunet 
  • Character Design: Isabella Ceravolo, Michael Renaud 
  • Environment Design: Cindy Foucault, Phoebe Mao 
  • CG Supervisor: Fabien Fulchiron  
  • Environment Modeling: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet 
  • Texture & Lighting: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet, Maxime Pelletier 
  • Animation Supervisor: Wiley Townsend 
  • Layout and Posing: Cindy Foucault 
  • 3D Animation – TONIC DNA: Cindy Foucault, Gabriel Fazzioni, Wiley Townsend 
  • Matte Painting: Michael Renaud 
  • Compositing Lead: Marc-André Bourgoin 
  • Compositing: Marta Grasso, Marc-André Bourgoin 
  • Motion Design: Alien Ma Alfonso 
  • Color Grading: Benoît Côté 
  • Additional 3D Animation: Nebula Studio 
  • Project Manager for Nebula: Ana Fino 
  • Animation Coordinator for Nebula: Miguel Madaíl de Freitas 
  • Animators for Nebula: Ahmed Adel, David Omair, Gabriel Garcia Poignet 
  • Character Modeling and Grooming for Flooul: Flooul Animation, Pedro Conti, Gustavo Ramos, Lincoln Horita 
  • 3D Character Supervisor: Pedro Conti 
  • Character Rigging: KippCase Rigging Studio