Turn to absolute comfort with DS Automobiles and Marcel
In this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of the French art of travel: the absolute comfort.
A multisensory comfort that combines DS’ legendary suspension, noble materials, refined and magnetic style, exceptional acoustics, and cutting-edge onboard technology, including DS Night Vision and now, as a world exclusive, ChatGPT.
DS 4 represents a genuine invitation to immerse into a world of superior comfort, by proposing a new level of travel with a French touch, summed up in one claim: “Upgrade to French Class.“
That’s why, through this new campaign, DS Automobiles and Marcel take us on a French journey of a new dimension.
The comfort offered by DS 4 frees us from the daily monotony, immersing us in a world where sensations take precedence, creating an exceptional moment between the starry skies and the lights of the Eiffel Tower, between rising hot air balloons and bursting fireworks.
Gaëtan du Peloux, Co-CEO and Chief Creative Officer at Marcel
“With this campaign, we aimed to make the viewer feel an unparalleled, and thus indescribable driving experience, from the smoothness of the steering to the onboard acoustics, and the tactile sensation of the seats.”
Mattero Montibeller, Brand Content Director at DS Automobiles
“This new realm of expression provides a powerful visual universe, immediately evocative of high-end comfort, everything that French excellence and craftsmanship can bring to travel.”
Credits:
DS AUTOMOBILES
Chief Executive Officer: Olivier François
Marketing and Communication Director: Bastien Schupp
Brand Content Director: Matteo Montibeller
International Advertising Manager: Stéphanie Thienot
Global Brand Design Manager: Laurent Nivalle
MARCEL
Co-Presidents: Pascal Nessim, Charles Georges-Picot, Youri Guerassimov, Gaëtan du Peloux
Global Account Lead: Sébastien Jauffret
Chief Strategy Officer: Ghislain Tenneson
Strategic Planner: Mailys Ducournau
Creative Directors: Remy Aboukrat, Clément Séchet
Copywriter: François Guyomard
Art Director: Jules Jolly
Associate Director: Fanny Delaunay
Account Director: Yani Oukid
Account Manager: Séléna Urban
Project Manager: Rose Coignet
Head of Social Media: Charlotte Giraud-Charreyron
Social Media Manager: Sebastien Kieffer
SoMe Account Supervisor: Axel Laurent
SoMe Account Manager: Adel Heddadi
SoMe Art Director: Sophie Tyrode Saint Louis
Community Manager: Géraldine Joly
Head of Production: Timothé Rosenberg
TV Producer: Nicolas Gilliot
Design Studio: Christophe Gillon, Matthieu Andrieu
Digital Editor: Caroline Martin
Motion Designer: Vincent Iweins
Digital Art Direction: Florian Portero
Web Designers: Timothée Lavacry, Gregory Ondzie
PRODUCTION : Very Content
Director: Quentin Deronzier
DOP: Cezary Zacharewicz
Producer: Mathilde Nanot-Lachkar
Line Producer: Charles Ramare
Post Production Company: Monumental
Post Producer: Francoise Hernandez
Sound Production: Flavio Ibba
MUSIC: Cheek to Cheek
Production: Red Rose Productions
Editor: Flavio Ibba-Paolo Fedreghini
Composer: Irving Berlin
Author: Naylor Ken
Country of Origin: USAPUBLISHER: BERLIN IRVING MUSIC CORP
Master and Arrangement: Flavio Ibba-Paolo Fedreghini (Red Rose Productions)