Jorg Riommi launched AIN’T, creative shop fit for a new creative landscape

Jorg Riommi ,former Chief Creative Officer of Publicis Groupe Central and Eastern Europe (CEE), launched AIN’T, new brand communication creative shop for the new creative landscape founded in Milan, but working globally. AIN’T aims to underpin the combination of human ingenuity and ever evolving technological advancement

An agency confident in who it is, and who it is not, AIN’T champions the blend of human skills such as decision-making, creativity, style, and expertise with the new landscape brought by the advancements in artificial intelligence and automation. AIN’T will leverage this synergy to craft brand communications which tap into bold creativity, technology, emotions and culture.

Jorg Riommi, Founder of AIN’T said:

“I’m proud, happy and excited to announce AIN’T. I’ve had the ambition of starting a new offering for a few years now, I believe now it’s the right time to set up new models and flexible ways of working – collaborating with talent and clients in a fluid way across the world. While we aim to embed what’s new into our process, the focus will always be on world-class bold human creativity, with AI a tool to help support.

We are aiming for work that makes a real difference for brands and real people, addressing the need of many clients out there for a confident world-class creative product that comes with a more nimble and flexible global set up, and without the heaviness of more traditional structures.”

Renowned for a career spanning over two decades in worldwide creative networks, Jorg launches the new venture with a wealth of experience and a broad network of talents and contacts. His distinctive combination of German and Italian heritage enables him to balance a blend of personality traits by applying a fusion of organized passion, structured disruption, creative synthesis, and methodical follow-ups to the agency.

In recent years, he was part of the team behind Burger King’s iconic Moldy Whopper global campaign that has been ranked #1 most awarded advertising campaign in the world by the WARC ranking 2021.

In time, his creative efforts have earned him over 300 international awards, including multiple Grand Prix accolades at all major international shows and a prestigious D&AD Black Pencil.

Acknowledged as the #7 most awarded Chief Creative Officer globally by The Drum in 2021 and 2022, Riommi has also been named Creative Director of the Year at Golden Drum Festival 2021 and inducted into the Golden Drum Hall of Fame in 2022.

A stalwart in the global advertising and media arena, Jorg has worked with clients such as Burger King, Toyota, Samsung, T Mobile, Peroni, Enel, Greenpeace and many more.

Before founding AIN’T, he was the Chief Creative Officer of Publicis Groupe Central and Eastern Europe (CEE), where he oversaw the creative output of the Groupe’s creative brand agencies across 14 markets. He was also a member of Publicis, Saatchi&Saatchi and Leo Burnett’s Global Product Committees (GPC).

Before that, he was a fixture of the Saatchi & Saatchi network in Rome, S. Juan Puerto Rico, Bucharest, Frankfurt and Berlin. He was part of creative network projects in Madrid, Amsterdam, Paris, Copenhagen, Geneve, Brussels, Milan and New York amongst others.

He was the CCO of Publicis Bucharest from 2014 to 2018, leading the agency to be Golden Drum Agency of The Year in 2016.

Riommi is a sought-after juror and speaker at major industry events. His contributions have been instrumental in elevating the creative prowess of Central & Eastern Europe, as evidenced by the region’s commendable performance in esteemed competitions such as Cannes Lions, The Drum Ranking, Golden Drum Festival (Network of the Year 2021 and 2022), and Euro Effie.