Highlight Agency, partnership with Telekom Romania Mobile
Following a pitch at the end of 2023, Telekom Romania Mobile chose to work with the independent agency Highlight Agency.
Since the beginning of 2023, the agency started providing BTL services to its new client, which include: promotional activities, the organization of brand activations and events, the development and implementation of activities and support materials for sales channels, production and distribution of samples, informative and promotional materials, etc.
“We are very excited to start the collaboration with our new partner, Telekom, and we are doing it in the Highlight style, with strength, dedication to our client’s needs and a lot of positive energy. We are ready for new communication challenges arising from this effervescent industry, which brings value to the agency’s current portfolio of clients. The first implemented projects strengthened our belief that we have the right team and attitude to achieve the best results together”, said Florin Badescu, Account Director Highlight Agency.
Highlight Agency has implemented for Telekom Romania Mobile a spring campaign for decorating stores and shop windows, also handling the production and implementation of various POSMS support materials for the entire network of stores.
The agency coordinated and implemented Telekom Romania Mobile’s event for International Women’s Day, on March 8, in selected stores of the company, and also handled company’s Easter campaign.
The teams involved in the collaboration are:
Highlight Agency:
Ana Ailenei – Client Service Director
Florin Bădescu – Account Director
Gina Ion – Senior Account Manager
Violeta Belciugan – Account Executive
Cristian Olteanu – Production Manager
Ioana Constantinescu – Production Assistant
Alex Petrea – Chief Operating Officer
Valentin Radu – Project Manager
Telekom Romania Mobile:
Aurora Enescu – Brand & CX Director
Nicoleta Maican – Brand & Communication Manager
Gabriela Lulea – Senior Brand Manager
Simona Pirnea – Marketing Specialist