Overwolf hires from Epic Games & Twitch to boost global brand partnerships team
Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include Nathan Lindberg as US Head of Brand Partnerships, Aimee Baller as Head of Brand Partnerships for the US Central and West regions, and Kari McCreath as UK Brand Partnerships Director, leading Overwolf’s expansion into Europe and the United Kingdom markets.
Overwolf, which Comscore ranked as a Top 10 US Game Publisher, has a unique proprietary ad tech solution allowing advertisers to engage gamers across premium game titles like Minecraft, Fortnite, and League of Legends. Overwolf’s clients include P&G, Kellanova, KFC, Intel, Nissan, Monster Energy, Universal Pictures, State Farm Insurance, as well as advertising agencies WPP, Havas, Omnicom, Dentsu and more, generating deep brand engagement with hard-to-reach gamers globally. For brands, Overwolf is an easy solution to tap into the world‘s biggest games using IAB standard ads and beyond.
As an industry veteran with over 20 years of experience, Nathan Lindberg has been at the forefront of emerging technology and industry evolution in video games. He played a pivotal role in driving the print-to-digital transformation at GamePro, spearheaded community marketing at Curse (now CurseForge), and was instrumental in building and monetizing the Rocket League Championship Series as well as Twitch Rivals at Twitch. Most recently, he developed the NFL Zone in Fortnite at Epic Games and established a long-term partnership with various Fortune 500 brands. As US Head of Brand Partnerships, Nathan will oversee the existing US Brand Partnerships team, focusing on leveraging and crafting long-term partnerships with leading advertisers.
“Joining Overwolf feels like coming home,” commented Nathan Lindberg, US Head of Brand Partnerships at Overwolf. “It feels especially familiar because I spent six years building the sales team at Curse, which was ultimately acquired by Overwolf. Having witnessed the industry’s evolution from print ads and esports to live-streaming and UEFN experiences, I see premium UGC as the next big step. Overwolf is uniquely positioned to help game publishers and independent creators leverage premium UGC and content for greater engagement and monetization with their audiences. I’m energized to be a part of their forward-looking vision for the video game space.”
Aimee Baller also joined from Epic Games where she was integral in executing brand campaigns including Target: From Spark to Shelf, which used a Fortnite Map to amplify minority-founded brands on Target shelves. As US Head of Brand Partnerships for Central and West, Aimee will oversee the Midwest and West territories in the US, connecting brands with gamers in a meaningful way.
“Overwolf is a pioneer in the gaming industry and plays a leading role in supporting the creator economy. Being able to utilize my background in ad tech and gaming to achieve real-world results for brand marketers is invigorating. Even more exciting to me is to be at a company that is at the forefront of the industry, and is always striving to level up,” said Aimee Baller, US Head of Brand Partnerships for Central and West at Overwolf.
Kari McCreath brings over 15 years of digital media experience to Overwolf, having worked as the UK’s Business Development Director at SuperAwesome, formerly a part of Epic Games. During her tenure, she was instrumental in leading campaigns such as Unstoppable, LEGO’s first-ever campaign on ROBLOX; SEGA Sonic Superstars, a collaborative campaign with famed content creator Shaun Nyland; Trolls 3 Band Together, and many more. As Director of Brand Partnerships, Kari will focus on continuing to expand into the UK market, enabling brands and agencies to engage with in-play advertising opportunities and create custom in-game experiences. Additionally, she will hire a team in the UK market, starting with a Senior Account Manager.
“For over fifteen years, I’ve focused on creating safe digital gaming experiences for brands. Joining Overwolf, I’m thrilled to apply my knowledge and insights to mainstream gaming. My goal is to educate brands and agencies on the revolution in the creator economy within the gaming ecosystem. I’d like to show advertisers that they can reach their target audience more efficiently during gameplay,” commented Kari McCreath, UK Brand Partnerships Director at Overwolf.
“I am delighted to welcome Kari, Aimee, and Nathan to the team as we expand our presence in the US and establish our footprint in Europe. We work with the industry’s leading global brands and agencies, creating unique solutions that allow advertisers to engage hard-to-reach gamers at the peak of their gaming experience while supporting the creator community. Educating brands on adopting new gaming platforms for over two decades, I feel comfortable to say that Overwolf is now well positioned to leverage the momentum we created and I am looking forward to seeing it,” commented Noam Korin, Vice President of Global Brand Partnerships.
Overwolf is the guild for in-game creators. With over 1,500 games supported, 178,000 creators, and 100 million monthly active users, Overwolf is the all-in-one platform that enables creators to build, distribute, and monetize in-game apps, mods, private game servers and premium websites. Built for creators by creators, Overwolf is on a mission to unite the in-game creator community and empower them to make a living doing what they love – developing truly awesome gaming experiences. In 2023, Overwolf paid over $201 million to in-game creators. Based in Tel Aviv, Overwolf has raised over $150 million to date from investors including Andreessen Horowitz, Griffin Gaming Partners, Insight Partners, and others.