Volkswagen and DDB Paris – new 50 years celebratory campaign for Golf

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Volkswagen, in collaboration with their long-standing advertising partner DDB, is thrilled to announce the launch of the latest advertising campaign for the New Golf. The campaign celebrates the 50-year journey of the iconic car, highlighting its evolution from 1974 to the present day.

The campaign signature “Made by life. Made for life” highlights that, with millions of drivers around the world, the Golf is the epitome of progress driven by life. Volkswagen has learned from five generations of young parents and old lovers, of naps in the backseat and songs in the front, of first time driving
and last mile to go, to create the best version of its famous Golf.

Since its launch in 1974, the Golf has always been a symbol of innovation made accessible to as many people as possible. The film tells the story of a young woman who is moving out with her first car in 1974 and grows up with the Golf over the years, passing on the baton to her daughter, reminding us that the Golf has empowered generation after generation of drivers over the past five decades.

Volkswagen and DDB have the most iconic history of successful collaboration, and this latest campaign is no exception. “Working on a Volkswagen brief is always a source of pride here at DDB Paris. For this campaign we’ve tried to capture the essence of the Golf’s 50-year history to tell a universal, human
story.” says Alexander Kaltchev, Chief Creative O cer & CEO of DDB Paris.

Credits:

Volkswagen

  • Chief Marketing Officer: Susanne FRANZ
  • Head of Marketing Campaigns: Samal BISHWAJEET
  • Head of Marketing Campaigns ICE&BHEV: Christine VETTERKIND and Dr.Patricia YAZIGI
  • Marketing Campaign Manager : Kathrin SCHEEL
  • Marketing Campaign Manager : Alexander RINK

DDB Paris

  • CEO: Paul DUCRÉ
  • Chief Creative Officer & CEO : Alexander KALCHEV
  • Chief Strategy Officer : Sébastien GENTY
  • Art director : Jonathan BAUDET-BOTELLA
  • Assistant art director: Leo GRATIER
  • Copywriter : Linnea KAVSJO
  • Business Director : Meryl MARTIN
  • Account Director : Mathilde BODIN

DDB Berlin

  • CEO: Bjoern BREMER
  • Chief Creative Officer on Volkswagen: Gerrit ZINKE
  • Art director: Heitor BUCHALLA
  • TV producer: Alexander SEIB
  • Account director: Christoph HAMEISTER
  • Account manager: Faye SCHRÖDER

Production

  • Directed by Terence NEALE
  • DOP Nicolas KARAKATSANIS
  • Produced By ANORAK film
  • Executive producer Catherine BAIKOUSIS / Toni JASCHKE
  • Producer Rozanne ROCHA-RAY
  • Post Producer Tim PETERS
  • Production Coordinator Safien VAN WESTING
  • 1st AD Jim COLE
  • Production Designer Andree DUPREEZ
  • Stylist Richard DE JAGER
  • Editor: Carlos FONT CLOS

Service Production: Romance Film

Service Line Producer: Helmke Möller

Post production company: Slaughter house