On International Beer Day, Heineken focuses on good times

In 2024, Heineken created an emotive ad for International Beer Day, with an unexpected message: One can forget about beer and focus on having a good time together.

“Want to grab a beer? ¿Te apetece una cerveza? On va boire une bière?” – recognized as a ”catch all phrase” for getting together, Heineken doesn’t mind if in the end you forget about the beer; as long as you are prioritizing socializing.

With sociability at Heineken’s core, celebrating these moments is more important to the brand
than the beer itself; after all, Freddy Heineken himself said: “I don’t sell beer, I sell gezelligheid”
(a famous Dutch phrase meaning ‘the feeling of good times’).

To bring this brand purpose to life, the iconic brewer has created an advert for International Beer Day set on Debussy’s Claire de Lune soundtrack and that shows the best part of having a beer isn’t actually the beer itself.

Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide:

“International Beer Day brings the world together, celebrating the beers of all cultures on one remarkable day. This occasion was perfect for Heineken to show once again the brands’ always unique point of view. In fact, the campaign is an ode to good times and happiness all portrayed through the lenses of those ‘forgotten’ beers that are left behind to give space to the deliciousness of togetherness, quality socializing and friendly moments.”

Credits:

Forgotten beer 2024

Heineken:

• Sr. Director Global Heineken Brand: Nabil Nasser
• Global Communications & Strategy Director: Daniela Iebba
• Global Communications Manager: Alexander Drake
• Global Digital Director: Rob van Griensven
• Global Digital Manager: Bob Van Iersel
• Global PR Lead: Jonathan O’Lone

LePub

• Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli
• Global Chief Creative Officer: Cristiana Boccassini
• Chief Creative Officer: Mihnea Gheorghiu
• Chief Creative Officer LePub Brazil: Felipe Cury
• Executive Creative Director: Eoin Sherry
• Executive Creative Director LePub Brazil: Greg Kickow
• Head of Art: Andrea Ferlauto
• Creative Director: Marie Poumeyrol
• Creative Director LePub Brazil: Yan Prado
• Associate Creative Director: Alessandro Agnellini
• Associate Creative Director: Fernando Dominguez
• Senior Copywriter: Katharina Haller
• Senior Art Director: Joao Araujo
• Copywriter: Zelda Ridgway
• Art Director: Alice Berlande
• Chief Strategy Officer: Sol Ghafoor
• Senior Strategic Planner: Alex Moore
• Global Head of PR & Communication: Isabella Cecconi
• Senior Digital PR Manager: Federica Fiorentino
• Social Strategy Director: Vanessa Satta
• Social Lead: Tatiana Katsai
• Global Client Service Director: Shirine Aoun
• Global Client Service Director: Ilaria Castiglioni
• Group Account Director: Madalina Marica
• Account Supervisor: Tinatin Prangishvili
• Chief Production Officer: Francesca Zazzera
• Head of TV Production: Anna Sica
• Producer: Martina Mozzillo
• Art Buyer: Caterina Collesano
• Production and Print Managers: Daniela Inglieri, Tina Paolella

Photo Production & Post Production: Section 80

Photographer: Lou Escobar

Film production

• Production Company: Tempo Media
• Director: Alex Feil
• DOP: Paul Guilhaune
• Executive Producer: Vera Portz
• Producer: Gunnar Meyer

Film post production

• Editors: Iain Whitewright, Fabrizio Squeo
• Color: Matthieu Toullet
• Post Production: Gabha Studios, Prodigious
• Sound studio: DISC2DISC, Milano

Music

• Music Agency: Sizzer
• Music Supervisor: Richard Aardenburg
• Music Producer: Mees Van Der Velde
• Executive Creative Director: Michiel Marsman
• Executive Music Supervisor: Sander van Maarschalkerweerd

Dentsu

• Global Client Director: Kate Hinz
• Global Strategy Director: Elio LaGrua

Edelman

• Senior Director: Suzy Socker
• Associate Director: Harry Zelenka Martin
• Account Director: Saskia Butler-Tempest
• Project Manager: Priscilla McIntosh
• Account Manager: Charlotte Nash
• Associate Account Executive: Carien Vanrietschoten

Publicis Media – meme creators content

• Content lead – Marco Sorrentino
• Content Director – Silvia Beretta
• Content Specialist – Giuseppe Santoro
• Content Executive – Alessandro Fici

BDB (Billion Dollar Boy)

• Group Account Director – Sami Westwood
• Account Director – James Silverstone
• Account Manager – Taylah Lowe-Allen
• Creative Director – Alex Williamson
• Senior Creative – Brooke Clark

Boomerang – Part of Publicis Groupe

Chief Creative Officer – Rico de Lange

Creative Director – William Reed

Senior Creative – Rui Huppe

Junior Creatives – Nynke Driessen, Jerome Hompes

Post Producer – Lina Joukhadar

Community Manager – Jesus Sanz

Senior Digital Project Manager – Jeanne Laval

Account Executive – Natalia Cortes