OTC Eyecare Leader Rohto Sets Sights On The BAM Connection For Launch Of New Dual Light Relief Product
Continuing their winning ways in the over-the-counter health and wellness sector, eyecare leaders Rohto have selected The BAM Connection —the agency founded by Maureen Maldari and Rob Baiocco — to launch their new product, Dual Light Relief. The integrated creative campaign, anchored by the new “Fear No Light” ad, will be seen starting in early August social media, including Instagram, TikTok, YouTube, and via select creators/influencers.
“We’re thrilled to collaborate with Rohto on this exciting campaign,” Maureen Maldari, Co-Founder/President, The BAM Connection says. “Dual Light’s potential to transform eye care is immense, and our team is committed to leveraging creativity and strategic thinking to introduce this game-changing product to the world.”
Rohto® Dual Light Relief is the go-to solution for combating eye strain and irritation caused by both digital screens and sunlight exposure, making it the perfect indoor and outdoor eye drop that fits with the target audience’s lifestyle and eye care needs. Dual Light represents a leap forward in eye health. Merging cutting-edge technology with a focus on user comfort, this advanced eye care solution aims to revolutionize how consumers care for their eyes. With a unique blend of efficacy and ease of use, Dual Light promises to redefine the eyecare landscape.
For The BAM Connection, the new work for Rohto is the latest example of the agency’s expertise in OTC health and wellness, particularly in the eyecare niche. Past agency work includes Preservision, a Bausch Health product designed to aid degenerative eye disease; and TheraTears eyedrops. Other recent OTC health and wellness successes include campaigns for brands Eu Natural, Zegerid, Balneol, and RepHresh.
Maldari adds, “We are thrilled to have partnered with Rohto for the launch of their groundbreaking Dual Light product. Our creative expertise, OTC industry-specific knowledge, and strategic approach align perfectly with Rohto’s.”
Founded in 2013 by New York ad agency veterans, Rob Baiocco and Maureen Maldari, The BAM Connection challenges the complexity of agency models with a tenacious belief that simplicity liberates Creativity. They believe that every brand deserves one pithy, compelling phrase that nails your brand meaning and directs and connects all communication. They call it the One-Shot Answer™. Their experience and track record of building billion-dollar brands means they know how to cut through the process and get to the answers that make a difference. The BAM Connection offers all the branding and digital content you need with one streamlined model that provides end-to-end brand connection.