Peech launches ‘Hawk Tuah In A Tube’ — to stop the spread of STIs from ‘spitting on that thang’

Cristina Blanaru Ads, All News, Creativity

Peech, the sexual wellness brand known for its honest approach to intimacy, has launched a
cheeky campaign to promote its own brand of lubricant, ensuring you’ll never have to “spit on
that thang” again.

Peech believes in making pleasure safe, accessible, and fun. With the launch of ‘Hawk Tuah In
A Tube,’ they’re not just riding the meme wave — they’re setting a new standard and helping
de-taboo the use of lube. Peech’s Glide & Slide lubricant offers a silky-smooth, long-lasting
glide that’s formulated with natural water-based ingredients, eliminating the need for spit, which
can introduce harmful bacteria and even spread some sexually transmitted infections (STIs).

Peech is also rolling out blog posts and social to support the launch of this campaign.

Clara Filippa D. Andersen, Co-Founder & CEO of Peech

“We want to raise awareness about the risks of using saliva as a lubricant and the importance of choosing safer alternatives. With ‘Hawk Tuah In A Tube’, we’re combining humour with health to help the topic of lube slide more easily into everyday conversations.”

Credits

  • Agency: Worth Your While
  • Brand: Peech
  • Media: Mindshare