Romanian cMBA The Alternative School opens for #FutureProofCreativity Module: 11.11_12.12
Brand managers, designers, creatives, SoMe & PR talents willing to enjoy an international exposure are welcome to apply for #TheAlternativeSchool’s #FutureProofCreativity Fall Module – an intensive creativity driven study program, paired with work on real briefs, taking place mainly online, twice a week, in the evenings, between November 11th and December 12th, with destination Cannes via Young Lions & Roger Hatchuel for the winners.
TheAlternativeSchool is the first highly awarded cMBA in Eastern and Central Europe, with GoldLions in its portfolio, celebrating its 20th anniversary in 2025.
Elite speakers, shaping the pulse of global creative hubs, will discuss the hottest topics in nowadays marcom:
• Creativity vs AI tools – from all possible angles: conceptual, philosophical & practical.
• Role of design in an AI driven society
• SoMe & Digital – Create to Amplify
• Contemporary Design & Visual Languages
• Analogue vs Digital in Visual Languages to reach out people in deep, relevant ways
• The strategy starts from the Product: Design embedded communication
• Design and cultures in the near future
• Gamevertising
• Visual languages & AI – the dictatorship of the sameness
• Which AI tools can be used by young designers & how in order to keep creativity alive
• Trade Marketing
• Trade Marketing: Time & Quality Time
• The elusive consumer
• Escapism & Immersion
• Branding today: to sell / to educate / to impact / to inspire
• SDG Goals: how to be a brand with a conscious life
• Hybrid disciplines: Design + PR / PR + Digital / Film + PR. Why the synthesis is better than the sum
Look who’s talking
When and where?
• November 11th – December 12th
• Mondays and Thursdays | 7:00-9:00 PM | Zoom
• One live meeting at Hilton Garden Inn, December 4
For whom?
Brand managers, creatives, gamers, designers, marketing, PR, and strategy professionals, regardless of experience level or age. What unites them is the passion for creativity in marketing, branding, and communication in all its interpretations.
Fees:
Under 30
FutureProofCreativity + access to the three briefs for the local Young Lions competition heading to Cannes:
• 500 € + VAT / team of 2 under 30
• 250 € + VAT / individual under 30
• 200 € + VAT / individual under 25 + access to Roger Hatchuel Academy preselection
Over 30
Access to #FutureProofCreativity:
• 1500 € + VAT for a team of 2 over 30
• 800 € + VAT for individual participation over 30
Competition access / No specialization
• Free of charge: Application with CV + 2-minute video for Roger Hatchuel Academy
• 400 € + VAT for a team of 2, with access to 3 competition briefs for any of the Young Lions applications
To enter for this Creative MBA Module, send invoice data and the number of teams enrolled & their cv to Andra Serea (andra@thealternativeschool.com).
To discover the backstage history of Young Lions & Roger Hatchuel Academy competitions, where TheAlternativeSchool alumni learned, evolved and performed globally, explore #TheAlternativeSchool website.
Scholarship Alert via Raiffeisen Bank Romania
Raiffeisen Bank Romania, the supporter of the Young Lions Digital 2025 competition, offer to the most talented creatives the #SmartMobile scholarships.
By solving a brief & ranking in the top, 8 super-talented communicators (4 teams) can access the cMBA specializations at #TheAlternativeSchool – The Module held between 11.11-12.12 and associated competitions, with the prize being a week at Cannes Lions 2025, with accommodation & taxes covered.
For the digital-native generations, creatives need to propose a campaign promoting Raiffeisen Bank’s Smart Mobile app, which allows you to become a client in less than 8 minutes, entirely online.
Find the full brief here, with a deadline of October 31. The 3 visual solutions, a 2-page PDF, and an A3 board should be sent via a Google Drive link to Andra Serea, Communication Architect (andra@thealternativeschool.com), who will also answer any complementary questions.
Applications for the scholarship can be submitted in teams or individually. Those under 30 can access the #FutureProofCreativity Module and preliminary Cannes competitions, while those over 30 can participate in intensive specializations in November-December.
Visual Identity by Doriana Mărășoiu
The visual for the 2024 fall edition of the #FutureProofCreativity campaign is crafted by the talented illustrator Doriana Mărășoiu, an architect exploring graphic design and illustration, masterfully navigating between minimalism, positive-negative space play, vibrant colors, and visual metaphors.