Tommy Hilfiger unveils K-POP Superstar JISOO as Ambassador in Fall 2024 campaign
Tommy Hilfiger welcomes globally renowned musician and actor JISOO to the Tommy Family for the brand’s Fall 2024 campaign. Embracing the vibrancy and bustle of New York, the campaign follows JISOO on an open-top bus past the city’s iconic sights, capturing her individual personality with a uniquely Tommy twist.
Known for her musical talent, feminine style and serene charm, the partnership fuses JISOO’s powerful cultural presence with TOMMY HILFIGER’s DNA. On her whistle-stop tour of New York City, JISOO wore modernized prep classics from the Fall ‘24 collection including a camel wool coat, Breton-striped cardigan and denim skirt.
“Partnering with Tommy Hilfiger is a dream come true,” said JISOO. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity – that resonates deeply with who I am.”
“JISOO is an undeniable force in the world of K-Pop,” said Tommy Hilfiger. “Her confidence, serenity, and powerful presence truly set her apart, showcasing a style that is uniquely her own. She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family.”
One of the most well-known stars of the 21st century, JISOO debuted with K-Pop supergroup BLACKPINK, before forging a remarkable career as a singer and actor. Driven by talent, kindness and inner strength, JISOO has walked her own path, weaving her soft-spoken confidence into the larger-than-life energy of global stardom. JISOO attended the TOMMY HILFIGER Spring ’25 show at NYFW and continues to broaden her influence with a role in the upcoming 2025 K-Drama Newtopia.
The Fall 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @Sooyaaa__.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were $9 billion in 2023 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.
About SARKK
SARKK was founded in 1998 with the aim of being the exclusive TOMMY HILFIGER distributor in Romania, Greece, Cyprus, Bulgaria, Albania, North Macedonia and Moldova.
Since July 1, 2019, the company has also been appointed as the exclusive distributor for Calvin Klein in Greece, Romania, Cyprus, Bulgaria, Albania and North Macedonia.
The expansion of the companies is based on an omnichannel approach and the products of both brands are available in physical stores, through Shop In Shop partnerships, in Outlet stores, a wide network of wholesale customers, as well as on tommy.com.
Always aiming for organic and sustainable development, driven by CSR values, SARKK, with steady and confident steps, is one of the healthiest corporations in the industry and is expanding by captivating even the most demanding consumers.