Saffron kickstarts new era for Contentsquare with bold brand identity

Saffron Brand Consultants has worked with digital analytics leader, Contentsquare, to reimagine its brand identity and kickstart a new era for the company as it expands its all-in-one experience intelligence platform. 

By bringing together the strengths of Contentsquare, Heap (acquired in 2023) and Hotjar (acquired in 2021) under Contentsquare’s master brand, the new unified brand identity reflects the business’s elevated commitment to providing an all-in-one Experience Platform that empowers businesses to unlock the full potential of their customer experiences.  

The new unified brand focuses on the concepts of ease and human understanding – derived from Contentsquare’s central promise to share its knowledge of people through effortless analytics and insights. This was captured through a visual and verbal identity that conveyed the feeling of ease and the benefits it brings, as reflected in the new tagline “Insights that transform”. Simple, accessible and adaptable, the new identity is now positioned for Contentsquare to reach businesses of any size, from SMBs to mid-market and enterprise clients, that care about digital journeys.

To empower Contentsquare to bring its new positioning to life, Saffron worked with transversal teams to create a set of brand values that reflect Contentsquare’s promise and behaviours that foster its company culture.

Jean-Christophe Pitie, CMO, Contentsquare:

“With our reimagined identity, Contentsquare embodies a commitment to delivering solutions that are powerful and data-driven, but also approachable and intuitive, with human understanding at their core. We are now better positioned to empower businesses with smarter insights and a seamless experience, allowing them to thrive in a competitive digital landscape.”

Luz Erhardt, Chief Client Officer, Saffron Brand Consultants:

‘We created a new Contentsquare identity that unifies the three brands and promises a frictionless delivery of necessary business insights. Boldly differentiated within the tech sector, the new Contentsquare brand sends a strong signal to the market that it intends to be the ‘go-to platform for understanding people’ by putting humanity at the heart of its identity.

At Saffron, we are deeply committed to creating memorable, ambitious brands that know how to engage to deliver impactful business results. To do this, we collaborate on the external aspects of a brand and the internal company culture. With Contentsquare, which has such a focus on effortless service, we knew it would be important to work across teams to create new behaviours that match their external vision. We look forward to the new Contentsquare brand achieving this vision for its clients together with its people.’

Saffron is an independent global consultancy dedicated to making brand memorable. With offices in London, Madrid, Vienna and Istanbul and partnerships with Original, Inc. in Tokyo and Bold Brands in Riyadh, it creates brands that deliver on the promise of an experience. Saffron´s expertise in strategy, design and product has made brand work for clients including YouTube, Meta, A1 Telekom Austria, Akzo-Nobel, HyperloopTT, Gulf Air, The City of Vienna, and the V&A Museum.

Contentsquare is a leader in digital analytics, empowering businesses of all sizes with the insights they need to understand customers and deliver seamless experiences at scale. Its all-in-one experience intelligence platform provides rich and contextual insight into customer behaviors, sentiment, and intent, across all channels, helping businesses continuously deliver the right experience on web, mobile, and apps. More than 1.3M websites worldwide rely on Contentsquare’s AI-powered platform to grow their business, drive customer loyalty, and operate with greater efficiency in a constantly changing world.