The Wild by Jungle hires Jade Raad as Chief Growth Officer

Publisher-powered social and influencer agency, The Wild by Jungle has appointed Jade Raad as Chief Growth Officer. In the newly created role, Raad will be responsible for scaling the agency and driving commercial growth, with a focus on divising media, brand and digital content strategies. She will also be accountable for client relationships and new business performance.

Before joining The Wild by Jungle, Raad spent a decade at Channel 4 in various roles, then joined Little Dot Studios in 2018 to launch Little Dots’ brand agency arm.

Her previous roles have spanned sponsorship, digital activation, and linear and digital branded entertainment, enabling her to gain expertise in digital creative production, audience engagement and brand building. She has also worked alongside other iconic brands, including British Gas, McCain, L’Oreal, Nikon, Domino’s, Sainsbury’s, O2 and Mars.

Raad will report into The Wild’s CEO, Melissa Chapman.

Commenting on her appointment, Raad said:

“I am thrilled to be joining such an innovative and creative team at what is an exciting time for the business. Leveraging the experience from building an award-winning social media agency and publisher, The Wild by Jungle has invaluable expertise and data to help brands build communities and break into culture. I look forward to being part of the company’s next chapter and building on its strong roster of clients.”

Melissa Chapman, CEO of Jungle Creations and The Wild by Jungle said: 

“We are thrilled to have Jade join our business at a really exciting growth stage. Jade’s appointment and the creation of the new growth role is representative of our ambition as we move forward. Jade’s unique understanding of both the publishing world in which Jungle Creations is anchored in and the dynamic and competitive agency landscape made her the perfect person to join our leadership team. In her new role, Jade will lead our agency division The Wild, helping us deliver the best results for our amazing client partners such as Superdrug, MLB and Red Bull.”

The Wild by Jungle is a  publisher-powered social and influencer agency, born out of the award-winning social publisher Jungle Creations. By unlocking data and insights from Jungle Creations 140M+ audience across key channel verticals, The Wild helps brands build communities and break into culture.

Specialising in Gen Z, Gen A and Millennial audiences, The Wild creates award-winning work for internationally renowned clients including Kraft Heinz, PepsiCo, Superdrug and Major League Baseball, helping them build and engage communities on and beyond social.