Ozone partners with Ipsos iris to demonstrate the power of audiences across the Premium Web

Ozone, the premium digital advertising platform built for brands by the UK’s leading publishers, today announces the integration of Ipsos iris data for validating audiences across the Premium Web.

Ipsos iris is the UK’s online audience measurement solution, endorsed by UKOM to provide transparency and understanding across the media industry. In the first instance, this partnership will validate demographic profiles of the huge audiences seen through Ozone’s unique single view of online reading behaviours. 

At the heart of this new partnership lies an unwavering commitment to data privacy and compliance. Central to the Ipsos iris solution is a high quality single source passive panel that enables the validation of audiences into proprietary solutions. This future ready and scalable approach utilises the fully consented panel without the use of personal data.

Similarly, earlier this year, Ozone released the results of its Premium Web Methodology, a verification study conducted in conjunction with PwC that demonstrated – among other things – the platform’s fully-compliant and contracted approach to user data and consent.

Matt Townsend, Chief Product Officer at Ozone, commented:

“Given we see one-third of the UK population across the Premium Web every day, being able to verify the profile of these audiences is incredibly important to our advertiser customers. That’s why we looked to Ipsos iris – as UKOM’s endorsed industry standard for online measurement – to help us achieve this, and bolster our incredibly rich view of consumers and their interests. While being able to technically integrate has been really important for this project, finding a partner who shares the same principles as us when it comes to data privacy and consent, has been equally, if not more,  critical. We look forward to working further with the Ipsos iris team as this new partnership develops”.

James Oates, Head of Ipsos iris, commented:

“We at Ipsos iris are delighted to partner with Ozone to validate enhanced audiences.  This collaboration allows us to leverage our robust, privacy-focused methodology to validate Ozone’s extensive data.  It’s particularly exciting to work with a partner who shares our commitment to data privacy, ensuring responsible measurement in the digital advertising landscape.  This is a significant step forward for transparent and trustworthy online audience measurement, and we look forward to exploring further innovations with Ozone in the future.”

Ipsos iris, the UK’s only industry endorsed online audience measurement currency, is built to address the increasing amount of time the UK population spends online. Ipsos iris helps media owners, publishers, and agencies alike to grow and retain their audiences, develop relevant and engaging content, develop partnerships and monetisation strategies, and streamline and expand their business opportunities.

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999.