ACT Care Awards announce the 2024 jury of Experts
For the 2024 edition of the ACT Care Awards, a panel of 15 experts will evaluate 30 outstanding campaigns that champion care for people and the planet. The campaigns, chosen from a larger selection of 131 submissions by an international jury of creatives, represent the finest in responsible advertising and aim to promote positive social impact.
This year’s expert jury comprises professionals from European institutions, the United Nations, NGOs, agencies, advertisers, and media. Dirk von Holleben, Adviser for Corporate Campaigns at European Commission will serve as Jury President.
2024 Jury Members:
- Dirk Von Holleben – Adviser for Corporate Campaigns, DG COMM European Commission – Jury President
- Belinda Gurd – Strategic Communications, United Nations
- Caroline de Tauriac – Trade Marketing & Strategic Partnership Director, Euronews & Africanews
- Ciara O’Meara – Creative Director, VCCP
- Deborah Van Thournout – Belgium’s Communication Director, WWF
- Eric Hollander – Founder & Creative Chairman, Air Brussels
- Guillaume Cotillard – France’s Communications Director, Médecins du Monde
- Joanna Souza – Global Marketing & Brand Building Lead, UNICEF
- Jordane de Villaret Bentinck – VP Sustainability, Accor
- Maria Walsh – MEP, European Parliament
- Nicolas Petteau – External Communications Director, Eurostar
- Philippe Warzée – Editorial Director, PUB
- Stéphane Martin – CEO, ARPP
- Tamara Daltroff – CEO, EACA
- Zala Tomašič – MEP, European Parliament
Dirk Von Holleben – Jury President
“I am honored to chair the 2024 ACT Care Awards jury. I look forward to collaborating with fellow jury members to celebrate the power of humanity in communications to create a better world.”
The jury will evaluate campaigns based on three criteria: creativity and quality of execution, societal impact, and message trustworthiness. These assessments ensure that the winning campaigns are not only impactful but also align with the jury’s collective values.
Sophie Guérinet, Co-founder of ACT Responsible, highlighted the importance of the jury’s role:
“The expert jury plays a crucial role. In addition to ensuring that the campaigns meet the three main criteria, it is also responsible for verifying that the campaigns align with the perspectives of the experts. The jury president’s mission will be to facilitate discussions and confirm the selection of the winning campaigns.”
The winners of the 2024 ACT Care Awards will be announced on December 11th at 12 PM at Concert Noble, Brussels, as part of the Effie Europe Day organized by the European Association of Communication Agencies (EACA). The ceremony will be followed by a walking lunch.
Since 2008, the ACT Care Awards have celebrated excellence in advertising that promotes care for people and the environment, addressing critical issues such as public health, sustainability, safety, human rights, education, and more. Created in collaboration with the European Association of Communication Agencies in partnership with the European Parliament, the awards aim to foster dialogue, share best practices, and drive behavioral change on key global challenges.