Jam Session Agency won 11 awards at Romanian PR Award Gala and Internetics Gala 2024, alongside 7 of the agency’s clients

Jam Session Agency was present on the Romanian PR Award stage 5 times and on the Internetics stage 6 times.

If last year, at the PR Award gala, ING was named PR Innovator of the Year, this year it adds to the string of awards a Golden Award of Excellence in Digital Communication for the “Fraud Stories 2” campaign, a campaign also awarded gold in previous years, a campaign that does financial education in all environments starting from classic stories, reinterpreted. Each time, beyond the video content, the campaign also had an educational component dedicated to Generation Z. In 2024, this component was created and implemented in Fortnite.

Another Silver Award of Excellence in the Financial Communication category was handed to Jam and ING for another financial education campaign: “Financial Balancing”, an extensive program that demonstrates ING Romania’s constant involvement in this educational endeavor.

Two other ING-Jam projects were awarded at the Internetics gala. It is about the content series “ING Together. We’re not talking about money”, but also “The loan for personal needs at the thumb” which won the YouTube Leaderboard public award.

“Almost 5 years of partnership with ING and dozens of valuable campaigns that put unexpected insights and approaches on the table that then translated into very good results, awarded this year with Client and Brand of the Year at Effie. We have grown together a lot in this collaboration, becoming not only the strategy and creative agency, but also a discussion partner in all areas of communication, whether we are talking about digital communication, events or PR. I

NG Bank is one of the most active players that permanently invests in monitoring systems to prevent cases of fraud and we are happy to be part of this awareness effort, and “Fraud Stories” also proves to us through the PR Award that we can approach extremely serious topics with a lot of creativity,” said Ioana Cadîr, General Manager and Partner Jam Session Agency.

A first campaign made by Jam Session in collaboration with ING Hubs also went on the PR Award stage, being awarded a Silver Award of Excellence in the Employer Branding category – it is about the “Make it your Job” campaign that combined creativity with the acting talent of the people in ING Hubs.

The “I’m not Papa-Milk” campaign created together with Orkla Foods Romania for the Naturli brand, a campaign that launched the Naturli brand through a thought with implications in society and in collaboration with AREA (the Romanian Association for Allergy Education), received a Silver Award of Excellence at PR Award and Gold at Internetics.

“I am extremely happy to see that a campaign that dared to look at a release differently enjoys appreciation in every festival it has participated in. The pure emotion generated by everything we did in the campaign when we talked about the courage to refuse something good because you know it’s bad for you, generated a wave of positive reactions, this is one of the few campaigns in recent times that share-forget organically of people with very large communities.

The results in both brand and sales exceeded expectations, proof that emotion will do its job in storytelling for a long time to come. I want to thank a wonderful client with whom we have been collaborating on various projects for over 10 years and who also understands creativity and emotion and craft and who makes us better and want more from each campaign together,” said Andreea Ghenoiu, Creative Director and Partner Jam Session Agency.

One of the most award-winning brands in recent years in communication – TAZZ – climbed the Internetics stage again, at the Act and React section, with the Order a Goal project.

And the Carrefour project “Good is chained” created for the Act for Good platform obtained a Silver for an original, entertaining content in short formats.

Storia “Clarity in Real Estate” another content project that strengthens Storia’s positioning on the real estate market, won a Silver at Internetics. The content, made in collaboration with the stand up comedian Teo, brings up serious issues that find their solution on Storia, in a tone of voice light-hearted and with notes of humor.

The “Promises” campaign for Children’s Hearts was created under the Soul Jam platform, a platform through which Jam adopts pro bono social projects to give them the voice they deserve in society. “Promisiuni” is an emotional campaign, started from a purely human insight: any parent who wants to keep his promises to his child, help him have this chance.

The music accompanying the video is a reinterpretation by Andrea Călărașu, Senior Strategist and Business Unit Leader at the Jam Session, of the song “Toate diamantele” sung by Luis Gabriel. “All the hearts” went straight to the heart of the people, helping to raise funds for one of the most important projects of Inima Copiilor – the expansion of the pediatric cardiosurgery department at Marie Curie.

At Jam, we work in an agency with a unique progressive blend of business and creativity, collaborating to create brands relevant to today’s generations and those to come. We are the most awarded local, independent agency in recent years and we pride ourselves on business partners and passionate and courageous people who continuously challenge classic communication models with the aim of creating genuine emotion.

Jam Session Agency, the number 1 independent agency in Europe according to the Effie Index in 2022, ranked 21st worldwide in the WARC list, has won dozens of awards at local and international festivals: D&AD, SABRE, Cannes Lions, Golden Hammer, Effie ( Grand Effie and dozens of other Gold, Silver and Bronze), Euro Effie, Internetics, Webstock and numerous Romanian PR Awards.