Andra Iacob takes over the Chapter 4 Romania agency: a new vision for strategic and sustainable communication

PR, Women in Business

The communication agency Chapter 4 Romania announces the appointment of Andra Iacob as Managing Director. In her new role, Andra will lead the agency’s strategy and development in Romania. Previously serving as Executive Director, Andra is tasked with strengthening the agency’s reputation as a leader in B2B and corporate communication while advancing its ESG & Social Purpose communication department.

With a 14-year career in communication, including nine years with Chapter 4 Romania, Andra Iacob brings extensive expertise in corporate and B2B communication. Her portfolio includes prominent clients from industries such as IT&C, capital markets, real estate, construction, defense, and startups. Over the past years, she has led the Corporate PR department, playing a crucial role in shaping the agency’s business strategy.

This success propelled her to the role of Executive Director two years ago, and her transition to Managing Director marks a natural evolution, reinforcing the agency’s commitment to a sustainable business model and long-term client relationships.

“Leading the Chapter 4 Romania team is an exciting challenge and a significant responsibility for me. As always, I will rely on meaningful and efficient work. Genuine connections with my team, anticipating the needs of each client, and staying attuned to developments in communication, business, and society will remain my priorities. I am grateful for the opportunity to lead an agency with a solid reputation, backed by its affiliation with the international Chapter 4 and Burson networks, and its membership in the local GMP Group,” says Andra Iacob.

Boris Beker, CEO of the regional Chapter 4 network and shareholder of Chapter 4 Romania, has closely followed Andra’s professional journey and supports this next step in her career. “Andra brings a valuable mix of experience, strategic vision, and leadership—essential elements for solidifying the agency’s position in a dynamic and competitive communication market as Romania. I am confident she will leverage both the strengths of the local team and the resources of our networks to deliver integrated solutions that meet the diverse needs of our clients. Our excellent collaboration so far gives me great confidence in the agency’s future, both locally and regionally.”

Strengthening Corporate & B2B Communication

Under Andra’s leadership, Chapter 4 Romania aims to strengthen its corporate communication portfolio through two main areas: media relations and leadership reputation and branding on digital platforms, with a focus on LinkedIn.

“Over the years, we have been recognized for the quality of our corporate communication services and our ability to deliver relevant earned media results for clients. Media relations remain a cornerstone of communication and identifying and showcasing authentic client stories continue to be vital for creating real connections with their audiences. We also have proven expertise in building the profiles of business leaders, helping them become credible, active voices in their industries. I rely on a seasoned and skilled team, and together we will explore new opportunities and solidify the agency’s position as a trusted and strategic partner for our clients,” says Andra Iacob.

ESG & Social Purpose – A Strategic Growth Area

In January 2023, the agency launched an ESG (Environmental, Social, and Governance) and Community Presence communication department, led by Teia Ene, becoming one of the first agencies in Romania to offer integrated support for companies seeking effective communication solutions on CSR and ESG topics. As Managing Director, Andra will support the expansion of this segment to meet current and future market demands, particularly as ESG compliance reporting becomes mandatory starting this year.

“The PR market today looks very different from what it was 5 or 10 years ago. The future is about transitioning to a responsible economic model, and we are here to support clients in this transformation through our communication tools. ESG and social responsibility are not just trends; they are becoming essential norms for building solid businesses. We position ourselves as a strategic partner, with a team ready to meet challenges and deliver value to clients through forward-looking communication strategies,” adds the new Managing Director of Chapter 4 Romania.

About Chapter 4 Romania

Your Challenge is Our Competence.

Chapter 4 Romania provides Corporate & Social Purpose communication services for companies in niche or specialized industries. The agency has significant expertise in communication for sectors such as IT&C, real estate, agriculture, manufacturing, transportation, professional services, and long-term partnerships with companies in FMCG, pharmaceuticals, and NGOs.

The team is structured into three major divisions: Corporate & B2B, Social Purpose & ESG, and Consumer Communication.

Key services offered by Chapter 4 Romania include strategic consulting in reputational communication, social purpose & ESG, product/service communication, market intelligence, media & social media relations, content creation, employer branding, crisis communication, startup communication, small-scale event management, and promotional production management.

Regionally, Chapter 4 Romania is part of the Balkan Chapter 4 network, the exclusive partner for Central and Southeast Europe of Burson, one of the world’s top five communication agencies.

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