Offerista rebrands as Shopfully, establishing the European leader in Drive to Store
Offerista Group, Europe’s largest network for digital retail marketing, announces its rebranding as Shopfully. This milestone marks the full commercial and brand integration with their sister company Shopfully and their establishment as the European leader in Drive to Store.
Founded in Germany in 2008, Offerista has rapidly scaled through organic growth and strategic acquisitions in Germany, Austria and Central Eastern Europe. At the end of 2023, Offerista joined forces with Shopfully, progressively combining efforts until today’s announcement that both companies will now operate under the Shopfully brand, with a newly launched logo and brand identity just launched across all geographies.
The new player brings together a team of 450 digital retail experts operating in 25 markets across Europe, Australia and Latin America. Shopfully connects 200 million shoppers worldwide with deals they love while driving local sales for over 500 top retailers and brands.
“What started as a vision of the two teams in 2023 is now a reality: today we come together to establish the European leader in Drive to Store,” said Stefano Portu, CEO of Shopfully. “By combining our strengths, Shopfully wants to empower more retailers and brands to turn browsing into shopping, across Europe and beyond.”
The new Shopfully logo embodies this mission, symbolizing the spark that ignites smart decisions for both shoppers and retailers. This brand identity has been developed in partnership with Koto Studio, a global branding agency renowned for shaping some of the world’s most impactful brands.
“In Romania, this rebranding marks a new chapter for Offerista. As Shopfully we are now delivering even stronger solutions to retailers and brands to help them engage shoppers more effectively,” said Cătălin Pațachia, leading the Romanian market. “With Switch Paper to Digital optimizing the catalogue mix, an expanded Shopper Network, and our AI-powered HI! platform for hyperlocal marketing, we are providing retailers the best tools to succeed in digital transformation.”