White Square announced juries for 2025 edition of the creativity festival

White Square is one of the recognized around the world international festivals of creativity with contests that cover the entire spectrum of the industry of communications. Every year over a thousand entries from more than forty countries, including European countries, countries of MENA region, the USA, Asian countries, China, Latin America and others, take part in White Square Festival, demonstrating bright ideas, creative and effective solutions implemented by agencies and brands.

The jury of White Square Festival 2025 includes people with numerous prestigious awards of creativity and efficiency festivals, experienced professionals, jury members with high expert knowledge in the field of communications. This year’s White Square Festival entries will be evaluated by six international jury line-ups: Branding Jury, Marketing & Digital Jury, Creative Jury, Craft Jury, Media Jury, Mass Media Jury. The evaluation of entries will be held at the end of May.

Call for entries is open online until 28 April 2025.There are 247 nominations in eight contests in total at the Festival.

BRANDING JURY will evaluate projects in the BRANDING contest: Communication Design, Packaging Design, Digital & Interactive Design, Product Design and Brand Environment Design categories. The members of the jury are as follows:

• Zahir Mirza – Executive Creative Director C2
• Alex Strimbeanu – Creative Director JANDL
• Edgar Castellanos – Creative Director Essence Mediacom
• Olga Oleinik – Managing Partner & Creative Art Director AVC
• Daniel da Hora – Chief Creative / Mentor UFPB Brazil
• Ciro Ribeiro Rocha – Founder and CEO Enredo Brand Innovation
• Christian Doering  – Head of Design Art Directors Club Berlin
• Cinzia Pallaoro – Executive Creative Director, Leagas Delaney Italia
• Eva Xu – Independent Creative Director Apple
• Diana Kuhlmann – Creative Director & Creative Excellence Manager, McCann San José
• Jolomi Awala – Group Creative Director, Ogilvy Nigeria
• Prerna Mehra – Creative Director & Head of Art and Design, Mullenlowe MENA
• Thabang Lehobye – Head of Design, M&C Saatchi UAE
• Witalij Jackiewicz – Founder & Creative Director, PG Brand Reforming
• Anastasia Tretyakova – Executive Creative Director, Depot branding agency
• Sergey Lavrinenko – Creative Director & Partner, ONY Agency
• Leonid Feigin – Co-Founder & Creative Director, DDVB
• Adrian Rusu – Creative Director, McCann Worldgroup Romania
• Sheng Jin Ang – Executive Creative Director, MullenLowe Singapore
• Veronica Elizondo – Chief Creative Officer,  Conill, Saatchi & Saatchi
• Temur Sadi, Design Director , MA’NO Branding

MARKETING & DIGITAL JURY will evaluate entries in Marketing Effectiveness, Marketing Services, Digital contests: Marketing Effectiveness, Brand Experience & Activation, PR, Direct, Campaigns: Sectors, Innovations, Digital, Mobile, Social & Influencer, Creative Data and Creativity Driven Transformation. This jury includes:

• Astrid Mattelaer – Head of PR & Influence, Publicis Groupe Belgium
• Olga Yermakova – СEO, Salmon Graphics
• Henrique Del Lama – Executive Creative Director, AlmapBBDO
• Michael Schachtner – Chief Creative Officer, Dentsu Creative
• Gurbaksh Singh – Chief Creative Officer, Dentsu Creative
• Monica Carallo – Creative Director, ACNE, Deloitte Digital
• Ivan Ivanov – Creative Director, Grape
• Roxana Nita – Executive Creative Director, DDB  Romania
• Igor Miletić – Creative Partner, MullenLowe and Friends
• Kanit Mingmuang – Executive Creative Director, Wolf BKK
• Sergio Spaccavento – Creative Director & Author
• Artyom Cheley – Creative Director, TDI Group Central Asia
• Fernando Muto Brevilieri – Creative Director, Critical Mass
• Danny Li – Founder, Heaven&Hell
• Mischa Schreuder – Executive Creative Director & Creative Partner, Fitzroy
• Pablo Maldonado – CCO & Creative Managing Director, FRASER
• Kestrel Lee – Executive Creative Director, Xodbox
• Titipun Tubthong – Head of Creative, Brilliant & Million (Publicis Groupe Thailand)
• Pancho González – Co-Founder & Chief Creative Officer, Inbrax
• Ralf Kostgeld – Founder & Creative Partner, Zelebrand International
• Paulo Areas – Chief Creative Officer & Head of Business Transformation, TBWA
• Diana Moldagulova – Creative Group Head, GForce/Grey
• Rita Alberti – CCO, Republic Group
• Lavinia Francia – Executive Creative Director, Ogilvy
• Ana Roma Torres – Managing and Creative Partner, Havas Play
• Vasily Gubin – Creative Director, RORE LION
• Jiro Hayashi – Executive Creative Director, Dentsu East Japan

CREATIVE JURY will evaluate entries in the CREATIVE contest: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content & Entertainment, Creative Use of Media, as well as in the new Film. Sectors, Print. Sectors, Outdoor. Sectors. The judges in this section are:

• Gastón Cánaves – Executive Creative Director, Dentsu Creative
• Anastasia Nikonovich – Creative Director, Aida Pioneer
• Andrei Pahodnia – Creative Director, FORTE
• Jean-Paul Lefebvre – Founder & Creative Director, Abracadabra
• Jessica Almeida  – Content Manager, Usina Company Creative
• Marcelo Andrade – Creative Supervisor, Binder
• Istvan Bracsok – Chief Creative Officer & Founding Partner, White Rabbit Budapest
• Julia Hermine Ulmer – Creative Director Art, Jung von Matt
• Alan Calderon – Creative General Director, Brandy Creativity & Technology
• Malek Ghorayeb – Chief Creative Officer, Publicis Communication Levant and Qatar. P&G Global Hub
• Steve Babaeko – CEO & Chief Creative Officer, X3M Ideas
• Eduardo Marques – Chief Creative Officer, Publicis
• Maher Dahdouh – Senior Creative, Edelman Middle East
• Ivan Bormaister – Creative Director, FP7 McCann
• Andrei Gubaidullin – Creative Director, Voskhod for Peace
• Alexey Fedorov – Executive Creative Director, BBDO Moscow
• Saadi Alkouatli – Executive Creative Director, Webedia Arabia
• Daniel Correa – Executive Creative Director, Alma DDB
• Sébastien Rouvière – Creative Director, DAVID New York
• Alberto Triana – Group Creative Director, VML
• Nopharit Dusadeedumkoeng – Chief Creative Officer, TBWA\Juice Bangkok
• Supparat Thepparat – Executive Creative Director, Ogilvy Thailand
• Ergin Binyildiz – Founder, Untold
• Folker Wrage – Founder & Owner, Wrage / Antwort
• Woon Hoh – Creative Advisor, Accenture Song
• Michelangelo Cianciosi – Executive Creative Director, The Bunch
• Dariya Orazbayeva – Group Head, Seed Almaty

CRAFT JURY will evaluate entries in the CRAFT contest: Film Craft, Print & Outdoor Craft, and Excellence in Radio & Audio. The jurors in this category are:

• Pavel Chernenkov – Managing Partner & Producer,  MEDIACREW PRODUCTION
• Ivan Totev – Co-founder & Creative Director, &play
• Alexis Champa – Independent Creative Director
• Alejandro Canciobello – Regional Executive Creative Director, DDB Hong Kong
• Christos Koutsoukos – Executive Creative Director, Cream & Rascal
• Dimitris Savvakos – Executive Creative Director, Ogilvy Greece
• Kat Tan – Creative Director, China Disneyland
• David Correa – Executive Creative Director, Media.Monks
• Ricardo Avilés – Chief Creative Officer, Le Pub
• Sebastien Boutebel – Chief Creative Officer, Saatchi & Saatchi ME
• Jarrad Pitts – Independent Creative Director
• Hamza Amjad, Executive Creative Director, Ogilvy
• Lindsay Jehan – Executive Creative Director , MassiveMusic
• Jason Velasquez Burayag – Independent Creative Director
• Flavien Rousé – Executive Producer, Director, NKFR (No Kidding For Real)
• Chanikarn Sitthiaree – Creative Director, BBDO Bangkok
• Ivan Golubić – Creative Director, Futura DDB Hrvatska

MEDIA JURY will evaluate projects in three categories: Channels, Excellence in Media and Media Campaign. The members of this jury are:

• Alvaro Bretel – Executive Head Brand Thinker, Thinkerbell
• Paul Rodríguez – Founder, Federer
• Shreyas Sathe – CEO, Hybrid INSEA
• Alberto Pachano G. – Managing Director, We Are Social
• Sarah Louzioui – CEO, Havas Cambodia
• Wain Choi – Owner & Chief Creative Officer, BLKW inc
• Denis Maximov – Managing Director, Media Direction Group
• Dragana Dimitrijević – Managing Director, Media Jobs
• Emir Yılgör – Hepsiburada
• Tsanka Krusheva – Head of Strategy & Creative Director, The Huts Group
• Dashni Vilakazi – Managing Director, The MediaShop

MASS MEDIA JURY, represented by founders and editors-in-chief of specialized media in the sphere of marketing and advertising from different countries, will evaluate entries in 35 nominations of Communication, Digital & Mobile, Reach, Integrated Campaigns, Change for Good. Brands, Change for Good. Non-profit, Charity, Government. The jury in this section includes:

• Nigar Hasanova – CEO, Facemark
• Alicia Vidal – Founder & CEO , Sitemarca
• Krassimir Papazov – Editor in Chief, Redlink
• Rahul Puri – Founder Agency Reporter
• Ghada Azzi – Managing Editor, Arabad
• Boris Eftimovski – Founder, Marketing 365
• Sargis Meliksetyan, Founder & CEO , Ads of Brands
• Pert Pongpiti Phasukyud – Founder & CEO AD ADDICT
• Danette Breitenbach – Managing Editor, Bizcommunity
• Roman Bedretdinov – Editor-in-Chief, Sostav

To submit your entries, find out the nominations list and rules for entries, please visit the official website of White Square Festival.