United Media Services Appointed Global Digital Lead for Metaxa
United Media Services has been selected to lead the global digital coordination for Metaxa, the iconic Greek spirit under the Rémy Cointreau portfolio. This strategic appointment marks a significant milestone in United Media Services’ international expansion and reflects the agency’s strength in delivering data-led, platform-centric digital services across borders.
Developing a full-funnel digital strategy, United Media’s role will be to enhance Metaxa’s digital presence with a consistent and impactful approach. The collaboration brings together performance, creativity, and advanced technology to ensure the brand’s continued relevance and growth.
“We are excited to collaborate with United Media Services to take the Metaxa story further into the digital space. Their strategic approach, combined with unified services across paid media, data & automation, is what we were looking for to help our brand evolve and stay relevant to consumers around the world”, said Emeline Phipps, Global Senior Brand & Digital Manager – House of Metaxa.
The rollout in Romania will be overseen in close collaboration with Simona Popescu, Marketing Manager at B.D.G. Romania, Metaxa’s official distributor since 2007.
“Metaxa is a brand with a strong heritage, and digital plays a key role in strengthening the relationship with our consumers. United Media Services have shown they can combine creativity with performance, and we are confident that this collaboration will deliver exceptional results.” — Simona Popescu, Marketing Manager, B.D.G. Romania.
Dragoș Andronache, Head of Digital at United Media Services, highlights the ambition and complexity of the project:
“This strategic project represents a fantastic opportunity to showcase our digital capabilities at an international level. We are already running similar initiatives in other international markets, and this collaboration allows us to further strengthen the know-how we’ve acquired. We will implement innovative solutions, powered by data and technology, to ensure a consistent and impactful digital presence for Metaxa across all markets.”
About the agency
United Media Services is a digitally minded, full-funnel media agency with regional coordination capabilities and offices in Bucharest. One of the few agencies in the region certified as a Google Marketing Platform Partner, holding all major industry accreditations, including Meta Business Partner, TikTok Marketing Partner, Amazon Advertising Partner, and more. With a strong focus on the integration of data, technology, and creativity, UMS provides customized solutions for both international and local brands, optimizing campaign performance and digital impact.
About the brand
Metaxa is an iconic brand with Greek origins, renowned for its unique spirit that defies conventions and expectations of taste. Since 2000, it has been part of the prestigious Rémy Cointreau portfolio and continues to expand its global presence while driving innovation in the spirits category. In Romania, Metaxa is exclusively distributed by B.D.G. Import.